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Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel, Business and Industry Trends Analysis

The term “Baby Boomer” generally refers to someone born in the U.S. or Europe from 1946 to 1964.  The term evolved to describe the children of soldiers and war industry workers who were involved in World War II.  When those veterans and workers returned to civilian life, they started or added to families in large numbers.  As a result, the Baby Boom generation is one of the largest demographic segments in the U.S.  Some Baby Boomers have already reached retirement age.  In 2006, the first of the boomers reached 60, a common early retirement age.  In 2011, millions began to turn traditional retirement age (65) for the first time.  Eventually, the aging of Baby Boomers will result in extremely rapid growth in the senior portion of the population.
The Baby Boom segment will have distinct requirements that should be considered by businesses that want to succeed in evolving markets.  A major consideration is the fact that many boomers will attempt to reap the health benefits of exercise for the first time in years, if not for the first time in their lives.  Aerobic activity will become vital to those who want to maintain healthy lifestyles, but activities and equipment must be adapted to aging bodies.  For example, leaders in the bicycle marketplace are introducing a growing number of models that enable older riders to sit more upright, while leaning over less.  Bicycle seats and suspension that are kinder to older bodies will sell well.


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