Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities for Companies

As younger generations such as Generation Y (Millennials) become more important segments in the consumer base, evolving consumer attitudes are having a very profound effect on the food products industry, driving change, making new demands and creating new opportunities for those companies that are nimble enough to take advantage of them. Consumers are worried about nutrition, the source of ingredients, the effects of chemical ingredients on their bodies, and in particular, the safety or health values of the food they give to their children. In nations and regions containing middle to upper-income consumers, this is nothing less than a food industry revolution in the making.

Many new companies have arisen to take advantage of these trends, and they have often seen tremendous growth. Amy’s Kitchen, for example, a relatively new company focused on frozen and canned dishes, makes products positioned as organic and vegetarian, and sometimes “light & lean.” Packages contain symbols denoting certified kosher, soy free, lactose free, gluten free, light in sodium or low fat, depending on a particular item’s attributes. The company’s ingredients are non-GMO, which appeals to many consumers.

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Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities for Companies, Business and Industry Trends Analysis

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