Packaging Technology Improves/Wal-Mart and Coca-Cola Boost Packaging Sustainability

There are several very significant reasons why industry sectors of all types are focusing on improvements to packaging as a path to sustainability. To begin with, in the U.S., packaging accounts for about one-fourth of all material sent to landfills. Packaging is often both bulky and heavy. If packaging can be reduced in weight, then it saves in total shipping costs. Better still, if it can be reduced in both weight and dimensional size, then more items can be packed in one container, and the total shipping cost can be reduced dramatically. Once the item arrives in the warehouse or retail store, smaller size means that more items can be stored per shelf—yet another efficiency.

Finally, packaging can be expensive, and it often represents a fairly high percentage of the total cost of manufacturing and distributing an item. Packaging may involve plastics, aluminum or paper, all of which are subject to fluctuations in basic commodity costs. Simply put, reducing the amount of packaging used saves costs and increases sustainability. Today’s rapid changes in packaging are having a significant impact on a wide range of industries, from chemicals and plastics to transportation, food processing and retailing. For example, Amazon is now shipping products in redesigned boxes that are stamped with a message to the effect that they use less cardboard than previous boxes. Amazon, Walmart and other retailers are also investing in custom-made packages sized specifically for shipping various items, including installing equipment to create packaging on-premises at fulfillment centers.

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