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McDonald’s Scrambles to Adapt to New Consumer Tastes, Business and Industry Trends Analysis

For years, McDonald’s Corporation has been one of the world’s largest fast food chains by sales volume and revenue. As of year-end 2022, McDonald’s had more than 40,275 restaurants in countries around the world and was serving tens of millions of customers per day. The company hopes to have as many as 50,000 restaurants in operation by 2027.

Many companies simplified their menus and decreased average times to complete drive-through orders. New building design concepts include smaller restaurants, with some planned to offer drive-through service only, such as at some Wendy’s. Burger King unveiled a new design that is 60% smaller than its traditional restaurants. Customers may order through the BK app and have their food delivered to dedicated parking spaces or to pick-up lockers for mobile and delivery orders. Most fast food restaurants offer similar apps and services.

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