Manhattan’s FreshDirect sets the Pace in Grocery Sales Over the Internet

Food retailing, with its highly perishable inventory, is a low-profit-margin enterprise—one in which consumers tend to make multiple trips to the market each month to select and purchase first-hand. The Coronavirus pandemic escalated online grocery shopping exponentially. Data analytics firm Inmar found in a recent poll that 78.7% of respondents shopped online for groceries after the pandemic outbreak, up from 39% before. A lasting, post-Coronavirus trend has been consumer demand in ordering groceries online and picking up completed orders at special supermarket parking spots.

One of the most closely watched online grocers is FreshDirect LLC, a unique business launched in 2001. FreshDirect is an online retail grocery business serving customers in New York City and the surrounding areas. It offers fresh food and grocery items, including fruits and vegetables, meat, seafood, deli items, cheese, dairy, coffee, tea, bakery goods, pasta and frozen food as well as kosher, gluten free, local and organic produce, health and beauty items and wine. It also provides catering services and a full line of ready-to-heat meals prepared by its on-staff chefs. FreshDirect owns and operates a state-of-the-art processing facility, which enables the company to process and ship fresh meats, produce and dairy products quickly and efficiently. The company is also sometimes able to offer lower prices than traditional retail grocers, due to the lack of the need to operate expensive retail stores. Customers can also pick up their orders at the distribution facility. The firm served select counties in New York, New Jersey, Connecticut, Pennsylvania and Delaware. FreshDirect customers have the ability to shop by lifestyle, by clicking on gluten-free, kosher, organic or other groups. Satisfaction is 100% guaranteed. In late 2020, FreshDirect was acquired by Ahold Delhaize NV, which owns a number of supermarket chains including Giant and Stop & Shop. This may lead to fast expansion for FreshDirect.

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Manhattan’s FreshDirect sets the Pace in Grocery Sales Over the Internet, Business and Industry Trends Analysis

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