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Chinese Consumers Exceed $500 Billion in Annual B2C Purchases Online, Business and Industry Trends Analysis

China is posting phenomenal growth in ecommerce.  For 2023, eMarketer forecasted $2.931 trillion in Chinese ecommerce sales, up from $2.682 trillion in 2022 and $2.528 trillion in 2021.  (This figure includes most orders of goods and services ordered online, except for travel and event tickets.)  This growth is due to widely available internet access, a growing middle class, the development of Chinese ecommerce businesses such as Alibaba.com and Tencent, sophisticated payment technologies and aggressive development of fast product delivery services.  The Coronavirus pandemic also played a significant role in ecommerce escalation.
Alibaba.com, the China-based owner of a wide variety of online platforms and services, had 903 million active users in mid-2023.  Its flagship web site is Taobao, which is similar to eBay.  It offers an enormous array of merchandise but relies on third parties for fulfillment, delivery and logistics as well as other services.  Alibaba site Tmall is a marketplace for luxury brands of clothing, food and electronics.  Tmall is perfectly positioned to serve China’s growing middle class.


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