Introduction to the E-Commerce & Internet Business

The global internet audience continues to grow steadily, with the worldwide base of broadband internet users (including fixed and wireless) standing in excess of 5.35 billion as 2024 began according to DataReportal. This vast base of high-speed internet users encourages businesses to innovate in order to offer an ever-evolving array of online services. Thanks to the Coronavirus pandemic, even groceries have moved into the fast lane, as online grocery and household product sales are widely available, while consumers enjoy same-day delivery options.

Top Internet Trends

= AI-powered search

= Generative AI tools

= Booming online gaming

= Growth in regulatory concerns and efforts, including consumer privacy, protection of children’s online activities, free speech vs. controlled posting and anti-trust issues

= Social platforms extending into additional services, such as merchandising and ecommerce

= Migration of entertainment to streaming services by subscription, and away from traditional cable, satellite and broadcast radio/tv

= Software as a Service (SaaS)

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Introduction to the E-Commerce & Internet Business, Business and Industry Trends Analysis

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