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New Video Game Console Technologies and Features Boost Sales, Business and Industry Trends Analysis

Game Console History: Sony’s PlayStation 2, released in the fall of 2001, was the first unit to play DVDs and audio CDs while offering top-of-the-line high-tech gaming. By mid-2007, PlayStation 2 had sold 115 million units worldwide, and the company dropped its retail price from $179 to $129, thereby extending the sales life of the unit.

Microsoft was hoping to break Sony’s dominance in the market with its Xbox, which was released in November 2001 (with a $500 million marketing budget). Xbox was a major step in the company’s attempt to revolutionize home entertainment in the same way that PCs revolutionized the office. The unit is a combination of some of the functions of a high-end PC, complete with high-speed internet port and a powerful graphics chip. Xbox Live, Microsoft’s online gaming subscription service, was launched in November 2003 and had 52 million members by mid-2017. It provides gamers anywhere in the world with the ability to play against each other using the internet, and it has evolved into a key component to the video gaming experience.

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