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TVs Are Internet Ready/Game Consoles and Set Top Accessories like Roku and Chromecast Stream Content, Business and Industry Trends Analysis

Vast numbers of consumers are dropping their costly cable and satellite TV subscriptions and relying heavily on internet-based streaming apps instead. Consumers in the under-35 age group are especially likely to bypass expensive cable or satellite subscriptions. The fact that new TV sets are internet-ready is adding fuel to this trend.

Internet-connected TVs boost consumers’ options in news and entertainment, and they enable quick access to games on TV screens. Samsung Electronics, Vizio and LG Electronics, among others, are all offering smart, internet-connected TVs that feature apps linked to streaming content. By 2023, streaming apps were accounting for about one-third of viewers’ attention. That market share will continue to grow rapidly.

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