Retail Technologies Advance for Store Checkout and Restaurant Orders/Apps and Location-Based Ads Drive Sales

Retailers, especially grocery retailers, are investing heavily in new technology that will simplify transactions and increase customer service. Many shoppers have become used to the abundance of product information and the ease of finding it online. Brick and mortar retailers are having to find ways to offer similar information and convenience in stores. A host of advances, such as touch-screen information monitors, hand-held scanners, RFID tagging and fingerprint identification, are now in place at many stores worldwide.

Checkout Technologies: Hand-held or shopping-cart mounted scanners can provide a “checkout-as-you-go” service. Shoppers pick up a scanning device and small computer monitor from a rack near the entrance (or grab a shopping cart with the device attached) and scan their store customer loyalty cards with a detachable barcode reader. Information about past purchases appears on the monitor as well as special offers dictated by personal preferences. As the shopper walks the aisles and scans items for purchase, the system keeps a running tally and suggests complementary items. Scan a jar of peanut butter, and the computer suggests buying jelly or offers an instant coupon on the brand of jelly purchased by that customer in the past. The system also beams signals to the store's central computer network regarding shoppers’ locations in the store. The monitor displays information and special offers about nearby items based on which aisle the customer happens to be in at a given time. An additional feature is the ability for shoppers to create online shopping lists at store web sites and have those lists beamed into the device and displayed on the monitor, complete with a map of the store indicating where each item can be found.

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Retail Technologies Advance for Store Checkout and Restaurant Orders/Apps and Location-Based Ads Drive Sales, Business and Industry Trends Analysis

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