Super-Expensive Cars Are Pushed by Manufacturers/Luxury Car Market Is Highly Competitive

Sales of luxury cars were on the rise again in the U.S. in 2014. The BMW Group (which includes BMW and MINI) sold 395,850 vehicles in America during 2014, up from 375,782 in 2013. Mercedes-Benz broke records in 2014, selling 330,391 units, up from 312,534 in 2013 and 274,134 in 2012. Lexus sold 311,389 units (up 13.7% from 2013) and Audi sold 182,011 (up 15.2%). Meanwhile, Porsche saw sales of 47,007 vehicles in 2014, up 11.1% from 2013.

The market in ultimate cars is still largely dominated by Italian makers including Lamborghini and Bugatti (a subsidiary of Volkswagen). The 2015 Lamborghini Veneno Roadster starts at $4.5 million with a 750-horsepower, 6.5-liter 12-cylinder engine that goes from zero to 62 mph in 2.9 seconds. The Bugatti Veyron 16.4 Grand Sport Vitesse goes for a cool $2.5 million and packs a 1,200-hp engine that accelerates from zero to 62.5 mph in 2.6 seconds. This vehicle also holds the distinction of being the world’s fastest production roadster at 255.5 mph (in late 2015, the model was completely sold out). The Ferrari LaFerrari starts at $1.4 million with a 788-horsepower, 6.3 liter 12-cylinder engine.

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Super-Expensive Cars Are Pushed by Manufacturers/Luxury Car Market Is Highly Competitive, Business and Industry Trends Analysis

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