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Neobanks/Virtual Banks Explained/Top Competitors, Business and Industry Trends Analysis

Neobanks, sometimes called challenger banks, were typically launched as non-bank entities.  That is, they provide technology that acts as a middleman or enabling layer within financial transactions, but don’t have bank charters.  Instead of having their own authorized and government-insured bank operations, they partnered with true banks in order to be able to offer debit cards and depository accounts.  These traditional banks charge a fee for providing such services, while the neobanks operate under their own new brands, including branded credit and debit cards.  The neobanks provide easy-to-use smartphone apps that seamlessly connect the consumers to their accounts.
However, well-established and well-funded neobanks have been seeking their own bank charters so that they can expand services and offer their own FDIC insurance (in the U.S.), along with other banking services, without having to pay fees or share financial assets with third-party banks.  This neobank business model has generally been designed to appeal to younger (millennial) consumers.  The strategy is focused on:


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