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Wellness, Beauty and Health Converge in Consumer Products and Services, Business and Industry Trends Analysis

Consumers are increasingly focused on prioritizing wellness, self-care, personalization and sustainability.  With regard to self-care, the Coronavirus era spurred consumers to handle their own physical and mental wellness needs, opening a growing market for at-home beauty and health products.  In the same vein, products that offer solutions to unique personal conditions (such as allergies and/or sensitivities) are gaining popularity.  As for sustainability, NielsenIQ research found that 95% of consumers are making an effort to live in a more sustainable fashion.  In the U.S., 70% of consumers are making at least some sustainable choices, looking for products made with ingredients that are eco-friendly and packaging that is easily recycled.


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