Tennis Is a Massive Global Sport for Professionals and Amateurs Alike

Tennis is a global sport with a very wide following. For spectators, it is an intimate viewing opportunity, as it is played on a relatively small court. It is also a quick-paced, easy-to-understand and exciting game that is extremely well suited to television viewing. Thus, the tennis sector gains substantial revenues from broadcasting rights. For professionals who do well in major tournaments, global fame and very substantial incomes are possible. Meanwhile, amateurs are readily able to participate on their local courts and at their tennis clubs.

While some tennis play is mixed-gender, particularly mixed doubles, the professional side of tennis is largely organized along gender lines. The Association of Tennis Professionals (ATP) is the top men's professional tennis circuit, organizing well-sponsored tournaments with generous prize purses. The ATP Tour showcases the world's top male players. The Women's Tennis Association (WTA) is the top women's professional tennis group, with major sponsorships and a global viewing audience.

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Tennis Is a Massive Global Sport for Professionals and Amateurs Alike, Business and Industry Trends Analysis

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