Student Athletes Eligible for Endorsement Fees/ Fight for Compensation and Benefits

In October 2019, the state of California passed the Fair Pay to Play Act, under which all student athletes are free to accept contracts for payment for use of their names, images or likenesses (NIL). In June 2021, the U.S. Supreme Court unanimously ruled that NCAA limits on college athlete compensation violates U.S. antitrust law. The ruling opened the door for U.S. states to decide when and how athletes may sign endorsement deals with third parties. The ruling also allows colleges to recruit athletes by offering education-related compensation such as scholarships for graduate or vocational schools, computer equipment and study abroad programs in addition to limited cash awards (expected to be around $6,000). In addition, players may change schools at the end of a season. Previously, they were forced to miss sports for a season upon changing schools.

The NCAA officially changed its policy regarding student compensation in mid-2021. Students may employ agents to assist them with contract negotiations. In fact, consulting firms such as Opendorse and MatchPoint have launched to handle student endorsement deals.

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