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The Coronavirus’ Effect on the Consumer Products & Services Industry, Business and Industry Trends Analysis

The Coronavirus pandemic had a sweeping effect on the consumer products and related industries, from loss of traffic at beauty salons, barber shops and retail outlets, to a massive boost to sales of cleansers and sanitizing products.  Shelter-at-home orders vastly changed the way people live and work, and many of those changes will linger, or become permanent.
During the lockdown, foot traffic at many cosmetic, hair and personal services providers ground to a halt.  People were not going out to get their hair cut or colored, nor were they getting nail services, massages and other spa services.  Many people were not wearing or using cosmetics, or at least cutting back on them significantly.  Brick and mortar salons were closed for weeks and often months.


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