Sports Licensing Heats Up

In late 2019, The National Football League Players Association, the Major League Baseball Players Association and RedBird Capital Partners LLC founded OneTeam Partners to manage the portrayal of player names, images and likenesses. OneTeam not only helps players market themselves, but also invests revenue generated by that marketing into new business ventures. The players associations earn tens of millions of dollars yearly from licensing deals with videogame publishers and trading card companies. RedBird made an initial investment of $125 million in OneTeam and owns about a 40% stake in the firm. The players associations own the remaining 60%.

SPOTLIGHT: Fanatics, Inc.

Fanatics, Inc. is an online retailer of licensed sports merchandise. The firm’s global digital sports platform also features NFTs/digital collectibles, sports betting and iGaming, trading cards and more. Fanatics has relationships with over 900 properties and includes many prominent brands. Subsidiary Fanatics Commerce comprises an innovative vertical commerce business strategy that allows the company to swiftly design, manufacture and distribute high-quality fan gear, jerseys, lifestyle and streetwear products, as well as headwear and hardgoods. This division offers a broad assortment of first and third-party fan merchandise and memorabilia, whether manufactured in-house, sourced from fan apparel brands or available via drop-ship. Fanatics Collectibles implements a vertical commerce model, an innovative technology platform and an agile supply chain to offer a mobile-first consumer brand. Its operations encompass technology, on-demand manufacturing and logistics. Fanatics Betting & Gaming combines global databases of sports fans, creative marketing, social strategies, technology and brand recognition. Fanatics, Inc. is headquartered in Florida, with international headquarter locations in the U.K. and Japan.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Become a Plunkett Research Online subscriber to gain unlimited access to our massive amount of vital industry data and market research.

✔ 100,000 Industry Statistics
✔ 500 Industries Analyzed for Market Size, Profits and Forecasts
✔ 150,000 Industry Executives Profiled
✔ 25,000 Companies Profiled, Ranked and Analyzed
✔ 1,000 Vital Trends Analyzed, totaling 1,000,000 words

Learn More

Sports Licensing Heats Up, Business and Industry Trends Analysis

A Representative List of Organizations that Have Used our Research and Products:

How to access Plunkett Research data.

What data challenge can we help you solve today?

Take a Tour

Contact

Testimonials