Giant Balloons Used for Communications and Research

Google has backed an internal program, called Project Loon, that is studying the use of 49-foot tall helium balloons positioned high in the atmosphere in strategic locations to beam internet access to remote areas. Such balloons are capable of acting as flying base stations that communicate directly with mobile devices on the ground. Recent tests of Loon balloons found them capable of staying airborne for up to six months. (Meanwhile, Google pulled the plug on a project attempting to develop solar-powered drones that would circle at very high altitude and beam internet access to the ground. Costs were considered to be too high.)

World View Enterprises (https://worldview.space ), a cutting-edge high-altitude balloon company based in Tucson, Arizona, made headlines when it worked with KFC on an ad campaign to fly a Zinger-brand chicken sandwich via balloon equipped with a video camera. The balloon reached a height of 67,143 feet where it hovered for 17 hours, beaming images of the sandwich to earth. The stunt netted World View a hefty advertising fee and garnered international attention. The firm has since raised more than $42 million from venture capitalists.

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