Amazon Becomes one of the World’s Leading Sellers of Apparel and Shoes

Amazon.com is attempting to dominate online fashion shopping in the same way it has revolutionized other retail categories including books, electronics and groceries. It first jumped into the fashion pool with the acquisition of Shopbop in 2006, followed by the purchase of online footwear site Zappos in 2009 and discount luxury clothing and accessories site MyHabit in 2011. Starting in 2013, Amazon began taking on high fashion, working out deals with designers such as Michael Kors, Calvin Klein, Catherine Malandrino and Vivienne Westwood. In 2016, Amazon launched seven in-house fashion lines, including Lark & Ro women’s clothing, Franklin Tailored men’s suits and accessories and Scout + Ro children’s clothing.

The company invested heavily in improving selection and photography of the items for better presentation. Amazon’s Prime Wardrobe service lets customers subscribe to a service that ships apparel on a regular basis. Members can try on the clothing, keep what they like, and return the rest with no shipping charges.

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Amazon Becomes one of the World’s Leading Sellers of Apparel and Shoes, Business and Industry Trends Analysis

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