River Cruise Lines Are Launched, with Low Capital Investment and High Fares

One of the fastest growing segments in the cruise industry is river cruises, which offer smaller craft that traverse major rivers such as the Rhine in Europe; the Volga in Russia; the Yangtze in China; and the Nile in Egypt. Popular river cruise companies include Viking River Cruises, Uniworld River Cruises and Avalon Waterways. As with the small ship, ocean-going cruise lines, the fact that these river ships are of limited scope, with lower passenger counts than their big-liner competitors, may give these ships a distinct competitive advantage among future passengers who want more social distancing. Viking, long one of the leading river cruise firms, successfully expanded into ocean-going cruises. Other River cruise companies include AmaWaterways, Tauck and Aqua Expeditions.

Onboard life on these very small ships can be quite luxurious. Uniworld’s SS Maria Theresa, for example, surrounds its 150 passengers with $2 million in art, decorating cabin-suites of 162 to 410 square feet each. The suites provide expensive Savoir beds, blue-marble bathrooms and French balconies.

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River Cruise Lines Are Launched, with Low Capital Investment and High Fares, Business and Industry Trends Analysis

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