Hotels Target Young Customers with Strategies Ranging from Micro Rooms and Hostels, to Hip Hotels that Encourage Mingling

A few hotel companies are innovating new, cost-effective room alternatives, especially in Europe and Japan, aimed at cost-conscious travelers. Busy travelers can now book tiny rooms, or “pods,” that typically measure about 100 square feet (some as small as 65 square feet) in size either for the night or just a few hours to rest and freshen up. In contrast, a more traditional motel is about 300 square feet, and luxury hotel rooms are 300 to 600 square feet. Pods generally have a small bed, flat screen TV and tiny bathrooms (some offer shared bathrooms), and windows, if there are any, may open onto a corridor instead of outside.

Examples of hotels providing pods are Yotel (which offers a 151-square foot “Queen Room”), Pod Hotels in New York (91.5 square feet) and EasyHotel (104 square feet). Hilton Hotels & Resorts introduced Tru, with 225-square foot rooms in 2016. Microtel by Wyndham is another leading brand.

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Hotels Target Young Customers with Strategies Ranging from Micro Rooms and Hostels, to Hip Hotels that Encourage Mingling, Business and Industry Trends Analysis

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