Chinese Tourism Creates Growth Opportunities for the Cruise and Hotel Industries

Once the Coronavirus pandemic is contained and the cruise industry recovers, the biggest potential market for cruise passenger growth is China, where the concept of cruising up until recently was almost unheard of. Carnival, the world’s largest cruise company and the owner of the Princess, Holland America and Cunard lines has ships based in mainland China. Cruise terminals have opened in a number of coastal cities including Shanghai, Tianjin and Xiamen. In January 2024, China’s first domestically built cruise ship, the Adora Magic City, a joint venture between China State Shipbuilding Corporation and Carnival made her maiden voyage. The new ship, the first of two planned vessels, holds 4,250 passengers and weighs 135,500 gross tons. A second new cruise ship is scheduled for delivery in 2025.

Many challenges persist in making onboard life appealing to Chinese tastes. Alcoholic drinks, a major lure on most cruise ships, are refused or merely sampled by many Chinese. Most also prefer Chinese dining options (including chopsticks) to food from other cultures. By law, travelers cannot book an international cruise directly but must use a Chinese tour guide company. Many cruise lines are catching on quickly, however, and implementing dining venues and activities tailored to Chinese cultural norms.

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