Our new Plunkett's Almanac of Middle Market Companies and our online Middle Market Industry Research Center are designed to be time-saving business development tools for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media.

Many marketers of goods and services consider the middle market to be an underserved sector that is ripe with the opportunity for new business development and new customer relationships. While the largest companies, such as those found in the Fortune 1000, are an obvious target for new sales opportunities, the middle market is less obvious, more subtle and sometimes overlooked. Also, many middle market companies are far from mature-instead, many of these firms are enjoying soaring growth, giving suppliers a chance to grow along with them. Not only does our middle market list provide an excellent resource for those looking for new customer opportunities, it is also an excellent list for professionals who are working on business strategy and analysis of competitors.

The companies chosen to be listed in PLUNKETT'S ALMANAC OF MIDDLE MARKET COMPANIES comprise a unique list. THE MIDDLE MARKET 500 were chosen specifically to be top firms headquartered in the United States with revenues of between approximately $100 million and $1 billion. (We have intentionally included a few important companies with revenues above or below those amounts.) The firms have been filtered from our extensive, proprietary corporate information database. The middle market companies chosen include both private and publicly-held companies. They include most major industry sectors. However, general retailing and banking are intentionally omitted. Consequently, the list is weighted towards fast-growing middle market sectors that we believe users will most want to analyze and/or market to: health products and services; biotech; energy; financial services including asset management, insurance and REITs; real estate development, construction and management; computer software; computer hardware and other electronics manufacturing; selected apparel firms; selected consulting, logistics and transportation firms; along with other important sectors.

Our company profiles include complete business descriptions and up to 27 executives by name and title. Both online and printed versions of Plunkett's Middle Market Companies enable you to search, filter and view selected companies and organizations, and then to export selected company contact data, including executive names.Using these tools, you’ll be able to build your own mailing lists in minutes, for export to mail merge, spread sheets or contact management software.

We also include a business glossary and a listing of business contacts, such as industry associations and government agencies.

The exciting new book and Online Research Center cover competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations, including:

1. Profiles of middle market manufacturers of all types
2. Profiles of middle market distributors
3. Profiles of mid-sized technology, hardware, software and biotech firms
4. Profiles of mid-sized companies in financial services
5. Profiles of mid-sized companies in energy, food products, apparel, entertainment, real estate and transportation
6. Profiles of middle market health care services and products firms.
7. A business terms glossary, and a directory of vital industry associations, professional organizations and government agencies that is of great use to marketers and consultants

Whether you purchase the printed almanac or buy a subscription to the online edition, you will find a complete overview, industry analysis and market research tool in one superb, value-priced package.

We provide you with our famous industry trends analysis, statistical tables, and a glossary, along with a database of industry contacts including associations and professional societies. And you receive our proprietary, in-depth profiles of hundreds of leading companies in all facets of this industry—public and private companies, U.S. and non-U.S. based.

Electronic Access to Company Profiles: Our online data enables you to search, filter and view selected companies, and then export contact data into text or Excel, including executive names with titles, plus the company addresses and phone numbers.

Migration from CD-ROM to Online Tools: 2010 and earlier editions of our printed almanacs (published before June 2010) come with a CD-ROM that contains a complete database of company profiles. For 2011 editions (published June 2010 and later), we have migrated to a special set of online tools provided to book buyers at no additional charge. Buyers of these newer editions receive a form enabling them to register for 1-year, 1-seat online access to special tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. In this manner, you have online access the very latest data posted to Plunkett Research Online for one year. With either the CD-ROM or the online tools, you will be able to access the company profiles to search, view and export company data and contacts.

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