|
Advertising & Branding Industry Overview
|
|
|
Amount
|
Unit
|
Date
|
Source
|
|
Worldwide
|
|
Global Advertising Spending
|
449
|
Billion US$
|
2012*
|
Magna
|
|
Global Online Advertising Revenues
|
87.4
|
Billion US$
|
2012*
|
Magna
|
|
Global TV Advertising Revenues
|
187.1
|
Billion US$
|
2012*
|
Magna
|
|
Global Radio Advertising Revenues
|
30.4
|
Billion US$
|
2012*
|
Magna
|
|
Global Out of Home Advertising Revenues
|
28.3
|
Billion US$
|
2012*
|
Magna
|
|
Worldwide Broadband Internet Subscriptions (incl. wireless)
|
1.78
|
Billion
|
2011
|
ITU
|
|
Total Wireless Subscriptions
|
5.9
|
Billion
|
2011
|
ITU
|
|
Mobile Internet Broadband Subscription
|
1.2
|
Billion
|
2011
|
ITU
|
|
Worldwide Mobile Advertising, Projection
|
20.6
|
Billion US$
|
2015
|
Gartner
|
|
U.S.
|
|
Total Advertising Revenues
|
173.5
|
Billion US$
|
2011*
|
Magna
|
|
Radio
|
|
Full Service FM Radio Stations, Including Educational
|
10,211
|
|
Dec-11
|
FCC
|
|
Licensed AM Radio Stations
|
4,803
|
|
Dec-11
|
FCC
|
|
Radio Stations Authorized to Broadcast Digitally
|
2,007
|
|
Dec-11
|
FCC
|
|
Satellite Radio Subscribers
|
21.3
|
Million
|
Nov-11
|
Sirius XM
|
|
Total Radio Advertising Revenue
|
17.4
|
Billion US$
|
2011
|
RAB
|
|
Television
|
|
Licensed TV Stations U.S. (Including Digital & Class A)
|
2,105
|
|
Dec-11
|
FCC
|
|
Basic Cable TV Subscribers, U.S.
|
58.3
|
Mil.
|
Sep-11
|
SNL Kagan
|
|
Digital Cable Subscribers, U.S.
|
45.7
|
Mil.
|
Sep-11
|
SNL Kagan
|
|
Television Advertising Revenues
|
62.4
|
Billion US$
|
2012*
|
Magna
|
|
Cable Advertising Revenue
|
27.2
|
Billion US$
|
2010
|
NCTA
|
|
Print & Other Media
|
|
Total Daily & Sunday Newspapers
|
2,200
|
|
2011
|
PRE
|
|
Print Newspaper Advertising Spending
|
19.4
|
Billion US$
|
2012*
|
eMarketer
|
|
Digital Newspaper Advertising Spending
|
3.3
|
Billion US$
|
2011
|
eMarketer
|
|
Magazine Advertising Revenues
|
15.4
|
Billion US$
|
2012*
|
eMarketer
|
|
Direct Mail Advertising Revenues
|
26.2
|
Billion US$
|
2011
|
Magna
|
|
Out of Home Advertising Revenues
|
6.4
|
Billion US$
|
2011
|
OAAA
|
|
Online Advertising Spending, U.S.
|
39.5
|
Billion US$
|
2012*
|
eMarketer
|
|
Internet
|
|
Broadband Subscribers, U.S. (fixed)
|
88.2
|
Mil.
|
Jan-12
|
PRE
|
|
Online Advertising Spending, U.S.
|
39.5
|
Billion US$
|
2012*
|
eMarketer
|
|
Mobile
|
|
Mobile Wireless Subscriptions with Broadband Internet, U.S.
|
105.5
|
Million US$
|
2011
|
PRE
|
|
Mobile Advertising Revenue, 2011, U.S.
|
1.5
|
Billion US$
|
2011
|
eMarketer
|
|
Mobile Advertising Revenue, 2012
|
2.6
|
Billion US$
|
2012
|
eMarketer
|
|
* Projection.
|
|
|
|
|
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ITU - International Telecommunications Union
|
FCC = U.S. Federal Communications Commission
|
|
RAB = Radio Advertising Bureau
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PRE = Plunkett Research Estimate
|
|
NCTA = National Cable & Telecommunications Association
|
OAAA = Outdoor Advertising Association of America
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|
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Copyright © 2012 Plunkett Research, Ltd., All Rights Reserved
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www.plunkettresearch.com
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