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Advertising & Branding Industry Overview
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|
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Amount
|
Unit
|
Date
|
Source
|
|
Worldwide
|
|
Global Advertising Spending
|
474
|
Billion US$
|
2010
|
GroupM
|
|
Global Online Advertising Revenues
|
71
|
Billion US$
|
2011*
|
Magna
|
|
Global TV Advertising Revenues
|
169
|
Billion US$
|
2011*
|
Magna
|
|
Global Newspaper Advertising Revenues
|
80
|
Billion US$
|
2011*
|
Magna
|
|
Global Magazine Advertising Revenues
|
36
|
Billion US$
|
2011*
|
Magna
|
|
Global Radio Advertising Revenues
|
30
|
Billion US$
|
2011*
|
Magna
|
|
Global Outdoor Advertising Revenues
|
26
|
Billion US$
|
2011*
|
Magna
|
|
Total Internet Users Worldwide
|
1.97
|
Billion
|
Dec-10
|
IWS
|
|
Worldwide Mobile Advertising, Projection
|
13.0
|
Billion US$
|
2013
|
Gartner
|
|
U.S.
|
|
Total Advertising Revenues
|
173
|
Billion US$
|
2011*
|
Magna
|
|
Radio
|
|
Full Service FM Radio Stations, Including Educational
|
9,923
|
|
Mar-11
|
FCC
|
|
Licensed AM Radio Stations
|
4,818
|
|
Mar-11
|
FCC
|
|
Radio Stations Authorized to Broadcast Digitally
|
1,916
|
|
Mar-11
|
FCC
|
|
Satellite Radio Subscribers
|
20.2
|
Million
|
Dec-10
|
Sirius XM
|
|
Total Radio Advertising Revenue
|
17.3
|
Billion US$
|
2010
|
RAB
|
|
Television
|
|
TV Stations, Including Low Power & Class A
|
9,564
|
|
Mar-11
|
FCC
|
|
Basic Cable TV Subscribers
|
60.4
|
Million
|
Sep-10
|
SNL Kagan
|
|
TiVo Subscribers
|
2.3
|
Million
|
Oct-10
|
TiVo
|
|
Television Advertising Revenues
|
47.8
|
Billion US$
|
2009
|
Magna
|
|
Cable Advertising Revenue
|
24.3
|
Billion US$
|
2009
|
NCTA
|
|
Print & Other Media
|
|
Total Number of Daily & Sunday Newspapers
|
2,298
|
|
2009
|
E&P
|
|
Print Newspaper Advertising Spending
|
22.8
|
Billion US$
|
2010
|
NAA
|
|
Digital Newspaper Advertising Spending
|
3.0
|
Billion US$
|
2010
|
NAA
|
|
Daily Newspaper Audience
|
92.5
|
Million
|
2010
|
NAA
|
|
Sunday Newspaper Audience
|
105.4
|
Million
|
2010
|
NAA
|
|
Magazine Advertising Revenues
|
15.4
|
Billion US$
|
2009
|
Magna
|
|
Direct Mail Advertising Revenues
|
19.1
|
Billion US$
|
2009
|
Magna
|
|
Outdoor Advertising Revenues
|
6.1
|
Billion US$
|
2010
|
OAAA
|
|
Internet
|
|
High Speed Internet Connections, U.S. (Excluding Cellular)
|
100
|
Million
|
Dec-10
|
PRE
|
|
High Speed Internet Connections, Worldwide (Including Cellular)
|
763
|
Million
|
2010
|
In-Stat
|
|
Online Advertising Spending, U.S.
|
27.5
|
Billion US$
|
2011*
|
PRE
|
|
* Projection.
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|
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IWS = InternetWorldStats.com
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E&P = Editor & Publisher
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|
FCC = U.S. Federal Communication Commission
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NAA = Newspaper Association of America
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|
RAB = Radio Advertising Bureau
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PRE = Plunkett Research Estimate
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|
NCTA = National Cable & Telecommunications Association
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OAAA = Outdoor Advertising Association of America
|
|
NAA = Newspaper Association of America
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www.plunkettresearch.com
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