|
Advertising & Branding Industry Overview
|
|
|
Amount
|
Unit
|
Date
|
Source
|
|
Worldwide
|
|
Global Advertising Spending*
|
517.7
|
Billion US$
|
2013
|
ZenithOptimedia
|
|
Global Digital Advertising Spending*
|
101.5
|
Billion US$
|
2013
|
ZenithOptimedia
|
|
Global TV Advertising Spending*
|
205.5
|
Billion US$
|
2013
|
ZenithOptimedia
|
|
Global Radio Advertising Spending*
|
35.2
|
Billion US$
|
2013
|
ZenithOptimedia
|
|
Global Out of Home Advertising Spending*
|
33.2
|
Billion US$
|
2013
|
ZenithOptimedia
|
|
Worldwide Broadband Internet Subscriptions (incl. wireless)*
|
2.79
|
Billion
|
2013
|
ITU
|
|
Total Wireless Subscriptions*
|
6.8
|
Billion
|
2013
|
ITU
|
|
Mobile Broadband Subscriptions*
|
2.1
|
Billion
|
2013
|
ITU
|
|
Worldwide Mobile Advertising, Projection
|
24.6
|
Billion US$
|
2016
|
Gartner
|
|
U.S.
|
|
Total Advertising Spending*
|
171.7
|
Billion US$
|
2013
|
eMarketer
|
|
Radio
|
|
Full Service FM Radio Stations, Including Educational
|
10,509
|
|
Jan-13
|
FCC
|
|
Licensed AM Radio Stations
|
4,793
|
|
Jan-13
|
FCC
|
|
Radio Stations Authorized to Broadcast Digitally
|
2,033
|
|
Jan-13
|
FCC
|
|
Satellite Radio Subscribers
|
23.9
|
Million
|
Dec-12
|
Sirius XM
|
|
Total Radio Advertising Revenue
|
16.5
|
Billion US$
|
2012
|
RAB
|
|
Television
|
|
Licensed TV Stations U.S. (Including Digital & Class A)
|
2,034
|
|
Jan-13
|
FCC
|
|
Cable TV Subscribers, U.S.
|
56.4
|
Mil.
|
2012
|
SNL
|
|
Direct Broadcast Satellite (DBS) Subscribers, U.S.
|
34.1
|
Mil.
|
2012
|
SNL
|
|
Television Advertising Spending*
|
66.4
|
Billion US$
|
2013
|
eMarketer
|
|
Cable Advertising Revenue
|
30.5
|
Billion US$
|
2011
|
NCTA
|
|
Print & Other Media
|
|
Total Daily Newspapers, U.S.
|
1,382
|
|
2011
|
NAA
|
|
Total Daily Newspaper Circulation, U.S.
|
44.4
|
Mil.
|
2011
|
NAA
|
|
Print Newspaper Advertising Spending*
|
18.0
|
Billion US$
|
2013
|
eMarketer
|
|
Digital Newspaper Advertising Spending*
|
3.6
|
Billion US$
|
2013
|
eMarketer
|
|
Print Magazine Advertising Spending*
|
15.1
|
Billion US$
|
2013
|
eMarketer
|
|
Digital Magazine Advertising Spending*
|
3.5
|
Billion US$
|
2013
|
eMarketer
|
|
Direct Marketing Advertising Revenues*
|
21.0
|
Billion US$
|
2013
|
Magna
|
|
Out of Home Advertising Revenues
|
6.4
|
Billion US$
|
2011
|
OAAA
|
|
Internet
|
|
High Speed Internet Subscribers, U.S., Fixed, Home & Business
|
96.1
|
Mil.
|
Dec-12
|
PRE
|
|
Online Advertising Spending, U.S.*
|
42.5
|
Billion US$
|
2013
|
eMarketer
|
|
Mobile
|
|
High Speed Internet Subscribers, U.S., Mobile, Home & Business
|
180.2
|
Mil.
|
Dec-12
|
PRE
|
|
Mobile Advertising Revenue, 2012, U.S.
|
3.8
|
Billion US$
|
2012
|
eMarketer
|
|
Mobile Advertising Revenue, 2013*
|
4.0
|
Billion US$
|
2013
|
eMarketer
|
|
* Projection.
|
|
|
|
|
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ITU - International Telecommunications Union
|
FCC = U.S. Federal Communications Commission
|
|
RAB = Radio Advertising Bureau
|
PRE = Plunkett Research Estimate
|
|
NCTA = National Cable & Telecommunications Association
|
OAAA = Outdoor Advertising Association of America
|
|
NAA = Newspaper Association of America
|
Magna = Magna Global
|
|
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www.plunkettresearch.com
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