Plunkett Research Online: Accor SA

ACCOR SA (ACRFF:OTCM) Company Profile, Corporate Revenues, Growth, Market Size, Analysis, Business Forecasts, Market Share, Metrics, SWOT

Accor operates 881,427 rooms across 48 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North A.....

Accor SA

Ticker: ACRFF
Exchange: OTCM
Parent Company:
Year Established:

Employees:

Fiscal Year Ends in

Phone: 33 169368080
Fax: 33 169367900
Address: 82, Rue Henri Farman
Tour Sequana, Issy-les-Moulineaux
Paris, 92130 France

Map

Types Of Business

Industry Ranks

Industry NAICS code:

Hotels
Hotels
Restaurants
Catering
Workspace
Special Events
Digital Marketing
Reservation Management

1. TUI AG	27,609,660,000
2. Marriott International Inc	26,186,000,000
3. Hilton Worldwide Holdings Inc	12,039,000,000
4. Hyatt Hotels Corporation	7,101,000,000
5. Discovery	6,450,807,000
6. Accor SA	6,439,174,000
7. InterContinental Hotels Group plc	5,189,000,000
8. Hilton Grand Vacations Inc	5,047,000,000
9. Minor International PCL	4,834,622,000
10. Travel & Leisure Co	4,021,000,000

Contacts

Excel
Text

Description

Sebastien Bazin	CEO/Chairman of the Board/Director
Iris Knobloch	Director
Qionger Jiang	Director
Helene Auriol Potier	Director
Katherine Fleming	Director
Iliane Dumas	Director
Bruno Pavlovsky	Director
Christine Serre	Director
Ugo Arzani	Director
Asma Al-Khulaif	Director
Anne-Laure Kiechel	Director
Sarmad Zok	Director
Isabelle Simon	Director/Vice Chairman of the Board

Auditor: PricewaterhouseCoopers Audit
Legal Advisor:

Financial Details Compare to Industry Averages Build Custom Table Compare Companies


$USD, In whole numbers, except marked * or %	2025	2024	2023	2022	2021	2020
Financials
Revenue	6,439,174,100	6,401,491,400	5,773,446,400	4,823,385,600	2,516,747,600	1,851,019,900
Cost of Revenue	3,081,988,100	3,102,542,300	2,857,033,800	2,488,200,100	1,546,132,600	1,330,313,500
Gross Margin %	52.14	51.53	50.51	48.41	38.57	28.13
R&D Expense	-	-	-	-	-	-
Operating Income	992,311,100	889,540,100	826,735,600	510,429,300	(259,211,300)	(759,363,500)
Operating Margin %	15.41	13.90	14.32	10.58	-10.30	-41.02
SGA Expense	-	-	-	-	-	-
Net Income	512,713,100	696,559,000	722,822,700	459,043,800	97,061,500	(2,270,097,200)
Earnings Per Share	1.61	2.34	2.23	1.40	0.19	-7.71
Dividends	1.26	1.18	0.71	0.00	0.00	0.00
Book Value Per Share	21.77	19.14	22.32	18.55	18.11	22.14
Operating Cash Flow	924,939,000	837,012,700	763,931,100	583,510,900	(267,204,600)	(528,699,700)
Capital Expenditure	224,954,300	334,576,700	290,042,600	126,750,900	93,635,800	199,832,500
Free Cash Flow	699,984,700	502,436,000	473,888,500	456,760,000	(360,840,400)	(728,532,200)
Profitability
EBITDA	1,300,624,100	1,521,010,800	1,179,582,700	907,810,500	326,583,400	(2,241,549,700)
Return on Assets %	3.24	4.93	5.51	3.28	0.47	-16.53
Return on Equity %	8.26	11.54	12.67	7.85	1.19	-37.00
Net Margin %	6.83	10.26	12.52	8.69	2.27	-124.68
Assets Turnover	0.47	0.48	0.44	0.38	0.21	0.13
Financial Leverage	2.74	2.40	2.28	2.32	2.49	2.58

Brands, Divisions and Affiliates

Top Salaries

Raffles
Fairmont
Delano
Jo & Joe
Banyan Tree
onefinestay
Disruptive Group
D-EDGE Hospitality Solutions

Other Thoughts	Corporate Culture
Apparent Female Officers or Directors:

ACCOR SA (ACRFF:OTCM) Company Profile, Corporate Revenues, Growth, Market Size, Analysis, Business Forecasts, Market Share, Metrics, SWOT

Affordable Subscriptions to the Plunkett Research Business & Industry Database

Search the List of Industries We Cover with Analysis, Statistics, Companies, & Market Research

ReportsCorporate Benchmarks

Industry Almanacs

ReportsIndustry Analytics

Custom research

Testimonials

Organizations that have used our research and products

Plunkett Research is frequently quoted by the world's leading media and news outlets

Plunkett Research Statistics

5,000+

36,000+

500+