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Renewable Energy

Renewable & Alternative Energy Industry Market Research

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¹ Video Tip
For our brief video introduction to the Alternative Energy industry, see
Analysts at BP report that non-hydroelectric renewable power consumption grew by 15.2% worldwide during 2012, compared to 17.7% growth during 2011. North American consumption increased by 12.3%. World hydroelectric consumption increased by 4.3% during 2012. North American hydroelectric consumption declined by 6.3% during a below-average year due to droughts.
Steady growth does not mean that renewables account for a large amount of consumption. Instead, non-hydroelectric renewables as a percent of global energy generation accounted for about 3.9% in 2012. Coal, natural gas and nuclear energy remain primary sources of electric generation in most parts of the world. Meanwhile, the vast new shale gas resources that are being developed worldwide will shift much of electric production towards natural gas in regions where gas prices are low.
U.S. electric power production from renewable sources was 12.2% of total electric power in 2012, up from 11.83% in 2011, 10.7% in 2010 and only about 7.6% in 1970.  In this case, “renewable” includes conventional hydroelectric and geothermal, along with solar, wind and biomass.  (In 1970, such production was almost entirely from hydro.)
Wind power has seen rapid growth worldwide. Major technological advances in wind turbines (including much larger blades creating very high output per turbine and blades that suffer very little downtime and are thus more efficient), along with massive government incentives encouraging investment in wind generation, have fueled turbine installation. In the U.S., wind power generation grew dramatically, from 11,187 thousand megawatts in 2003 to 94,652 thousand in 2010 and 140,089 thousand during 2012.
The Global Wind Energy Council estimated total wind generation capacity worldwide at 282,587 megawatts in 2012, and forecast it to climb to 536,130 megawatts by the end of 2017. However, it remains to be seen whether financing can be found for that much expansion. As of September 2012, U.S. wind capacity was 51,630 megawatts, more than 12 times higher than it was in 2000.
Solar power is enjoying significant technological innovation. The important factors in solar are the percent of captured solar energy that is converted into electricity, which is climbing, and the cost per installed watt of potential output, which is declining. The use of polymers is leading to exciting, flexible solar panels, and nanotechnology is creating breakthroughs in solar technology as well. The International Energy Agency reports that installed global solar photovoltaic capacity was 4,184 megawatts at the end of 2005 within the IEA Photovoltaic Power System Program Member Countries. By 2011, that number had soared to 69,371 megawatts, and in 2012 it surged ahead to 100,115 megawatts.
Biomass energy (including the use of energy from waste, such as wood chips and landfills, and the production of bioethanol) has been growing rapidly as well, both in the U.S. and elsewhere. The U.S. Department of Energy reports that biomass accounted for about one-half of all renewable energy consumption in America during 2012.
As for nuclear power, we are entering an era in which the construction of new nuclear generating plants will accelerate rapidly in China, where demand for electricity is booming and dozens of new nuclear plants are planned. Several new plants are also planned or underway in the UAE, India and South Korea. The UK plans two new plants as well. However, the early 2011 destruction by a tsunami of multiple nuclear reactors at Fukushima, Japan makes it much less likely that we will see a complete rebound in nuclear plant construction any time soon.
It should be noted that the use of renewable sources does not always mean clean power generation. For example, burning wood or trash for energy under the wrong conditions can create significant pollution. Also, the clearing of land, such as rain forests, for planting of biomass to be used in ethanol or biodiesel refining can be highly destructive to the environment while creating huge quantities of carbon emissions. In addition, many types of renewable energy production require vast quantities of water.
In the U.S., emphasis on alternative energy and conservation has a varied history. The 1973 oil trade embargo staged by Persian Gulf producers greatly limited the supply of petroleum on the market and created an instant interest in energy conservation. Thermostats were turned to more efficient levels, solar water heating systems sprouted on the rooftops of American homes (including a system that was used for a few years at the White House) and tax credits were launched by various government agencies to encourage investment in more efficient systems that would utilize less oil, gasoline and electricity. Meanwhile, American motorists crawled through lengthy lines at filling stations trying to top off their tanks during the horrid days of gasoline rationing.
While some consumers maintained a keen interest in alternative energy from an environmentally friendly point of view, most Americans quickly forgot about energy conservation when the price of gasoline plummeted during the 1980s and 1990s. Gasoline prices as low as 99 cents per gallon were common for many years. As advancing technology made oil production and electricity generation much more efficient, a low commodity price trend kept market prices under control. As a result, Americans returned to ice-cold air-conditioned rooms and purchased giant, gas-guzzling SUVs, motor homes and motorboats. The median newly constructed American single-family home built in 1972 contained 1,520 square feet; by 2005 it contained 2,434 square feet. More square footage means more lights, air conditioning and heating systems to power. Meanwhile, federal and state regulators made efforts to force automobile engines and industrial plants to operate in clean-air mode, largely through the use of advanced technologies, while requiring gasoline refiners to adopt an ever-widening web of additives and standards that would create cleaner-burning fuels.
Fortunately, the first energy crisis in the early 1970s did lead to the use of technology to create significant efficiencies in some areas. For example, prior to that time, as much as 40% of a typical household’s natural gas consumption was for pilot lights burning idly in case a stove or furnace was needed. Today, electric pilots create spark ignition on demand. Likewise, today’s refrigerators use about 70% less electricity than models built in 1970. Many other appliances and electrical devices have become much more efficient. While the number of electricity-burning personal computers proliferated, computer equipment makers rapidly adopted energy-saving PC technologies.
Today, fluctuating oil and gas prices, along with tax credits and other incentives, have created a renewed interest in all things energy-efficient. Smaller cars, high-efficiency homes and solar power are once again part of popular culture. At the same time, renewable energy sources and cleaner-burning fuels are of great appeal to the large number of American consumers who have developed a true interest in protecting the environment. For example, surveys have shown that some consumers would be willing to pay somewhat more for electricity if they knew it was coming from non-polluting, renewable sources.
Hybrid gasoline-electric automobiles made by Toyota and Honda are selling well in the U.S. and elsewhere. “Clean diesel” cars that deliver very high mileage are extremely popular in Europe, and diesel cars made by Volkswagen and Mercedes are becoming more common in America. Meanwhile, many municipalities, such as the city of Seattle, Washington, are investing in buses and other vehicles that are hybrids or run on alternative fuels such as natural gas. Plug-in hybrid electric vehicles, and fully electric cars, are slowly being introduced, but sales are slow due to high prices—better, cheaper batteries are needed to boost this sector.
Alternative energy is also attracting strong interest from investors. Globally, venture capital has helped to support innovation at firms that focus on alternative energy or energy conservation technologies. Likewise, national governments are helping to fund many energy efficiency projects, ranging from fuel cell research to the design and development of high-efficiency buildings, although these government-backed efforts sometimes lead to very large, very disappointing failures.
Legislation at state and national levels will continue to boost renewable energy development and conservation technologies on a global basis. In the U.S., governments in 30 of the 50 states have passed stringent legislation requiring that an ever-growing percentage of electric generation comes from renewable means.
Technologies with a reliable return on investment, such as hydroelectric, remain extremely desirable. Conservation through advanced materials and technologies, such as retrofitting existing buildings with more efficient windows, insulation and air conditioning, is growing, and a good return on investment and an increase in property values are typical results.
Alternative oil sources, such as oil sands and oil shale, harbor vast potential reserves, but they are a challenge to produce at reasonable prices per barrel of oil equivalent. Canada’s oil sands industry has grown to massive size, and operators have learned how to increase efficiency.
Bioethanol and biodiesel, from an economic and environmental point of view, are questionable at the least, and extremely misdirected at the worst. Some production of bioethanol appears very efficient, particularly in Brazil where sugar cane is the feedstock. However, the diversion of corn and soy from the food chain to the energy chain for ethanol or biodiesel may be a very bad idea. Advanced technologies that capture carbon dioxide and utilize it to grow oil-producing algae appear to be a promising alternative.
At least two geothermal energy projects, where deep holes are drilled to tap the high temperatures of the inner Earth, have recently been cancelled due to concerns that these activities cause earthquakes. Tidal energy looks promising, but both installation costs and maintenance remain huge obstacles.
The bottom line is that most types of renewable energy production simply cannot exist without substantial government investments, incentives, loans and/or tax breaks. Hydroelectric is the rare exception, as it produces power at very low cost. In nearly all other cases, large-scale projects based on solar, wind or wave power can only be funded through high levels of government support. Consumers of such power will pay much higher rates for electricity, either directly through their power bills or indirectly through their taxes. It remains to be seen whether technologies in these fields can advance to the point that these renewable power sources can become economically viable on a self-sustaining basis.  A five-year Department of Energy investment of $777 million beginning in 2009 was expected to support as many as 46 new energy research centers, of which 24 may be devoted to solar power.

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Video Introduction to Renewable & Alternative Energy Industry
Complete list of market research data provided by Plunkett Research, Ltd. for the Renewable & Alternative Energy Industry
  • Solar Power and Photovoltaics
  • Wind Power
  • Hydroelectric Power
  • Geothermal Power
  • Biomass, Waste-to-Energy, Waste Methane and Biofuels such as Biodiesel
  • Ethanol Production Soared, But U.S. Federal Subsidy Expires
  • Tidal Power
  • Fuel Cell and Hydrogen Power Research Continues/Fuel Cell Cars Enter Market
  • Electric Cars and Plug-in Hybrids (PHEVs) Enter Market in Low Numbers
  • Major Research in Advanced Lithium Batteries
  • Natural Gas-Powered Vehicles Gain in Popularity/Long Term Potential is Bright Thanks to Low Shale Gas Prices
  • Homes and Commercial Buildings Seek Green Certification
  • Smart Electric Grid Technologies Are Adopted
  • Energy Storage Technologies Enter the Market in Grid Scale with Molten Salt and Local Scale with Lithium Batteries
  • Nuclear Energy Moves Ahead in India, China, the UK and the Middle East
  • Nanotechnology Sees Applications in Fuel Cells and Solar Power/Micro Fuel Cells to Power Mobile Devices
  • New Display Technologies with PLEDs
  • Electric Utilities Adopt Coal Emissions Scrubbers While the Industry Tests Carbon Capture and Clean Coal Technologies
  • Production of Synthetic Crude from Kerogen Trapped in Shale Advances Through New Technologies
  • Superconductivity Provides Advanced Electricity Distribution Technology
  • Energy Intensity is a Prime Focus in China/U.S. Achieves Dramatic Energy Intensity Results
  • Complete list of statistics data provided by Plunkett Research, Ltd. for the Renewable & Alternative Energy Industry
  • Global Alternative Energy Industry Overview

  • U.S. Alternative Energy Industry Overview
  • Approximate Energy Unit Conversion Factors
  • Average Heat Content of Selected Biomass Fuels
  • Biomass Energy Resource Hierarchy
  • Comparison of Alternative Fuels with Gasoline & Diesel
  • Estimated Number of Alternative Fueled Vehicles in Use in the U.S., by Fuel Type: 2006-2011
  • World Total Primary Energy Consumption by Region: 2008-2040
  • World Consumption of Hydroelectricity & Other Renewable Energy by Region: 2008-2040
  • Share of Electricity Generation by Energy Source, U.S.: Projections, 2010-2040
  • Energy Consumption by Source & Sector, U.S.: 2013
  • Primary Energy Flow by Source & Sector, U.S.: 2013
  • Net Electrical Power Generation by Fuel Type, U.S.: 2013
  • Net Electrical Power Generation by Fuel Type, U.S.: 1981-July 2014
  • Net Electrical Power Generation From Renewable Energy Sources, U.S.: 2003-September 2014
  • Total Renewable Electricity Net Generation by Energy Source & State: 2013
  • Net Electricity Generation from Conventional Hydropower by Sector & Region, U.S.: 2011-2012
  • U.S. Historical Hydroelectric Generation Compared to 20-Year Average for 1993-2012
  • Energy Production by Fossil Fuels & Nuclear Power, U.S.: Selected Years, 1950-2013
  • Energy Production by Renewable Energy, U.S.: Selected Years, 1950-2013
  • Renewable Energy Consumption by Source, U.S.: Selected Years, 1950-2013
  • U.S. Renewable Energy Consumption by Energy Source, 2006 vs. 2012
  • Renewable Energy Consumption in the Residential, Commercial & Industrial Sectors, U.S.: 2006-2013
  • Renewable Energy Consumption in the Transportation & Electric Power Sectors, U.S.: 2006-2013
  • Fuel Ethanol Production & Consumption, U.S.: 1981-2013
  • Biodiesel Production & Consumption, U.S.: 2001-2013
  • The 15 Largest Nuclear Reactors in the U.S.
  • Top 10 Countries by Installed Wind Generating Capacity: 2012
  • Top 15 U.S. States by Installed Wind Generating Capacity: 2012
  • Net Electricity Generation from Wind by Region, All Sectors, U.S.: 2002-2012
  • Annual Shipments of Photovoltaic Modules: 2002-2011
  • Average Price of Photovoltaic Cells & Modules: 1989-2011
  • U.S. Department of Energy Funding for Science & Energy Programs: 2013-2015
  • Federal R&D & R&D Plant Funding for Energy, U.S.: Fiscal Years 2012-2014
  • Forecasted Costs of New Electricity Generation by Energy Source
  • Table of Contents for Plunkett's Renewable & Alternative Energy Industry Almanac  
    See Full Table of Contents

    introduction 1
    how to use this book 3
    chapter 1: major trends affecting the renewable, alternative & hydrogen energy industry 7
    1) introduction 7
    Profiles of Leading Renewable & Alternative Energy Companies are provided, including Public, Private, U.S., and non-U.S. Firms.  
    See Full List of Companies

    • 1366 Technologies Inc
    • 3M Company
    • A123Systems LLC
    • ABB Ltd
    • Abengoa Bioenergy Corp
    • Abengoa SA
    • Abengoa Solar
    • Acciona SA
    • Active Power Inc
    • Aecon Group Inc
  • Aecon Group Inc
  • AES Corporation (The)
  • AG Processing Inc
  • Air Products & Chemicals Inc
  • aleo solar AG
  • Alliander NV
  • Alstom SA
  • Altair Nanotechnologies Inc
  • Ambri Inc
  • Ameresco Inc
  • Key Renewable & Alternative Energy Industry Topics
  • Solar Power
  • Wind Power
  • Hydrogen Power
  • Fuel Cells
  • Clean Coal
  • Clean Diesel
  • Superconductivity and Superconducting
  • Geothermal
  • Nuclear
  • Hydroelectric
  • Distributed Power
  • Micro Turbines
  • Tidal Power
  • Biomass, Methane
  • Photovoltaic
  • Venture Capital
  • Profiles of Leading Companies
  • Executive Mailing Lists