Dick Buell, CEO
Rick Frier, CFO/Exec. VP
Eric Williams, CIO/Exec. VP
Claire DeMatteis, General Counsel/Exec. VP
Beck Besecker, Chief Dev. Officer/Exec. VP
Chris Henger, Exec. VP/Gen. Mgr.-Digital Solutions
Rachel Keener, Sr. Dir.-Public Rel.
Renee Selman, Pres., Catalina Health Resources
Debbie Booth, Exec. VP-Bus. Support Svcs.
William Faivre, Sr. VP-Catalina Mktg. Europe
Dick Buell, Chmn.
Michael Bernhoerster, Exec. VP/Managing Dir.- Catalina Mktg., Europe
Phone:
727-579-5000
Fax:
727-563-5675
Toll-Free:
888-322-3814
Address:
200 Carillon Pkwy.
St. Petersburg, FL 33716 US
GROWTH PLANS/SPECIAL FEATURES
Catalina Marketing Corporation, owned by private equity investment firm Hellman & Friedman LLC, is a behavioral-based marketing company that offers marketing solutions for packaged goods and pharmaceutical products. Catalina operates primarily through three divisions: Catalina Marketing Services (CMS); Catalina Health Resource (CHR); and Catalina Marketing International (CMI). The Catalina Marketing Network, which supports CMS, is installed in over 24,000 retail locations. Health Resource Network, which supports CHR, is installed in over 18,000 pharmacy outlets. CMI’s networks are installed in over 8,000 retail locations in Europe and Japan. CMS, which reaches 300 million shoppers weekly, specializes in domestic behavior-based marketing communications delivered at the point-of-sale. Its two primary programs are Checkout Coupon and Checkout Direct, which makes use of frequent shopper programs. CHR, which reaches over 132 million customers every year, uses National Drug Code information to trigger delivery of condition-specific informational PATIENTLink newsletters to consumers in pharmacy checkout transactions. CMI offers behavior-based, targeted marketing services and programs globally, reaching 86 million shoppers per week in Europe and Japan. In all segments, Catalina works to better target relevant audiences for a business’s products or services and generate a significantly higher response rate through accessing consumers’ actual purchasing behavior to understand their preferences. This approach aims to communicate more effectively with customers, via in-store through incentives, loyalty programs, sampling and advertising; and online through interactive web sites with customizable features. The company operates domestic offices and five international offices located in Europe and Japan. Catalina has full-color printers in retail partner stores nationwide in order to deliver more consumer-oriented promotions. The firm has a web site called PointerMediaNetwork.com, which helps retailers, brand managers and advertisers to view a database of over 80 million U.S. shoppers for further insight on shopping habits of consumers. In May 2010, Catalina acquired E-centives and Collabrys from Invenda Corporation.
FINANCIALS: Sales and profits are in thousands of dollars-add 000 to get the full
amount. Yr. 2010 note: Fiscal 2010 results were not available for all companies
at press time.
- 2010 Sales: Unavailable
- 2009 Sales: Unavailable
- 2008 Sales: Unavailable
- 2007 Sales: $420,000
- 2006 Sales: $417,746
- 2010 Profits: Unavailable
- 2009 Profits: Unavailable
- 2008 Profits: Unavailable
- 2007 Profits: Unavailable
- 2006 Profits: Unavailable
Stock Ticker: Private
Employees:
Fiscal Year Ends: 3/31