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Wireless, Wi-Fi, RFID & Cellular Industry Overview
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Quantity
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Unit
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Date
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Source
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U.S.
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Annualized Total Wireless Service Revenues
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159.9
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Bil. US$
|
2010
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CTIA
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Annualized Wireless Data Revenues
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50.1
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Bil. US$
|
2010
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CTIA
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Number of Wireless Connections
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302.9
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Mil.
|
Dec-10
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CTIA
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Market Penetration
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96
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%
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Dec-10
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CTIA
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Portion of Mobile Consumers with a Smart Phone
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31
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%
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Dec-10
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Nielsen
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Cellular & Other Wireless Revenue
|
184.4
|
Bil. US$
|
2009
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Census
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Mobile Advertising Revenue, North America, 2010
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304.3
|
Mil. US$
|
2010
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Gartner
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Mobile Advertising Revenue, North America, 2011**
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701.7
|
Mil. US$
|
2011
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Gartner
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Telecommunications Spending
|
985
|
Bil. US$
|
2010
|
TIA
|
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Wi-Fi & Cellular Device Shipments
|
247
|
Mil. Units
|
2010
|
In-Stat
|
|
Worldwide
|
|
Mobile Cellular Service Subscriptions*
|
5.3
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Bil.
|
Mar-11
|
LM Ericsson
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Individual Subscribers**
|
4.2
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Bil.
|
Jun-11
|
PRE
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|
Mobile Broadband (3G) Subscribers
|
940
|
Mil.
|
2010
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ITU
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SMS Messages Sent
|
6.1
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Tril.
|
2010
|
ITU
|
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Handset Sales, 2010
|
1.6
|
Bil. Units
|
2010
|
Gartner
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Handset Sales, 2011**
|
1.8
|
Bil. Units
|
2011
|
Gartner
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Mobile Advertising Revenue, 2010
|
1.6
|
Bil. US$
|
2010
|
Gartner
|
|
Mobile Advertising Revenue, 2011**
|
3.3
|
Bil. US$
|
2011
|
Gartner
|
|
Mobile Application Downloads**
|
17.7
|
Bil.
|
2011
|
Gartner
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Mobile Application Revenue (Includes Purchases & Ad Revenue)**
|
15.1
|
Bil. US$
|
2011
|
Gartner
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Telecommunications Spending
|
3.1
|
Tril. US$
|
2010
|
TIA
|
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Worldwide Smart Phone Sales, 2010
|
296.6
|
Mil. Units
|
2010
|
Gartner
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|
Worldwide Smart Phone Sales, 2011**
|
467.7
|
Mil. Units
|
2011
|
Gartner
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Wi-Fi Enabled Device Shipments**
|
1.2
|
Bil. Units
|
2011
|
IHS iSuppli
|
|
Global RFID Market, 2010
|
4.6
|
Bil. US$
|
2010
|
ABI Research
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Global RFID Market, 2011**
|
5.3
|
Bil. US$
|
2011
|
ABI Research
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* The actual number of individuals who own cell phones is substantially lower, as some people own more than one "subscription."
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** Forecasted or estimated figure.
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CTIA = Cellular Telecommunications Industry Association (The Wireless Association)
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PRE = Plunkett Research Estimate
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ITU = International Telecommunication Union
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TIA = Telecommunications Industry Association
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ABI = Allied Business Intelligence, Inc.
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Source: Plunkett Research,® Ltd. Copyright © 2011, All Rights Reserved
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Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry Almanac 2012
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www.plunkettresearch.com
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