Automobiles & Trucks Business Trends Analysis, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the Automobile industry, see www.plunkettresearch.com/video/automobile.   The automobile industry surged ahead worldwide in recent years, with particularly sharp growth in the U.S. and China. Estimates of the global automobile market vary substantially from one source to another. Analysts at IHS Automotive estimated the global market at 88.6 million units for 2015. Car sales within North American markets have been running at very high rates. According to Plunkett Research estimates, U.S. car and light truck sales will total from 17.1 million to 17.4 million units for 2015, provided the economy does not slow significantly during…

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