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ISBN 1-59392-707-X
PDF $99.99
23 Pages
June 2005
A summary version of Plunkett’s Sports
Industry Almanac. Topics include: Introduction to the Sports
Industry; NFL: The Biggest Money in U.S. Sports; NFL Television
Rights Change Hands; Major League Baseball Bounces Back;
The NBA Goes Global; Golf Tournament Sponsorships Go for
Big Bucks; Golf Equipment Manufacturers Scramble to Offer
the Latest High-Tech Advantages; Hockey Lockout Takes a
Toll on Jobs; World Soccer Faces Trouble Due to Lack of
Parity; NASCAR Soars/A New York City-Area Race Track May
be Next; Lacrosse May be the Fastest-Growing Team Sport
in America; Sports Agents Become Indispensable; Bowling
Looms Large/The Least Expensive Sports and Recreation Activities
Draw the Most Participants; Wealthy Consumers Pay Big Bucks
for High End Sports and Recreation; Aging Baby Boomers Will
Cause Significant Changes in the Leisure Sector, including
Sports and Activity-Based Travel; Championship Teams Spike
Sports Merchandise Sales; Athletic Footwear Makers Look
to Aesthetes, not Athletes; and Look Overseas for New Consumers;
Nanotechnology Has a Growing Role in Sports Equipment; American-Made
Sporting Goods Are Hot Export Items.
