| Chapter 1:
Major Trends Affecting the Advertising & Branding
Industry |
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1) Advertising/PR Agency Consolidation and Globalization |
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2) Media Consolidation and Globalization
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3) Advertising Budgets are Back!
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4) Proliferation of Media Outlets Creates Choices, Confusion
and Sometimes Chaos for Advertisers |
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5) Television Attempts to Evolve to Face New Challenges |
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6) Newspapers and Magazines: Old Hat or New Rags? |
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7) Online Advertising Comes of Age |
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8) Consumers’ Annoyance with Telemarketers Reaches
the Breaking Point |
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9) Billboards Go Digital |
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10) Alternative Media Sometimes Work Wonders |
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11) Branding: Private Label Merchandise Gains Ground |
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12) Branding: American Brands are the World’s Leaders,
But Must Evolve/Adapt to America’s Changing Global
Role and Image
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13) LOHAS- Socially Conscious Consumers Create Challenges
and Opportunities for Advertisers and Marketers
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14) Hispanic Market Gets Growing Focus |
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| Chapter 2: Advertising Industry
Statistics |
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Advertising and Branding Industry Overview |
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Budgets of National Advertisers, U.S., 2003 |
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Expenditures of All Advertisers, U.S., 2003 22 |
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Advertising as a Percentage of Gross Domestic Product, U.S. |
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National Advertising Outlook for 2004, U.S. |
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Advertising Outlook for 2004 All Advertisers, U.S. |
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Worldwide Advertising Growth: 1990-2004 |
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Advertising Spending by Top 10 Advertisers 2002-2003, U.S. |
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Average Time Spent Viewing Television per TV Home per Day,
U.S.: Selected Years, 1970-2003 |
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Cable and Pay TV Revenue and Expenses, U.S.: 2001-2002
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Largest Entertainment & Media Industry Mergers 1985
to Early 2004 |
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Radio and Television Broadcasting Services-Finances, U.S.:
2000-2002 |
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Top Global Media and Entertainment Companies: 2003 |
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Top 10 Audit Bureau of Circulation Surveyed Magazines,
based on Total Paid Circulation, U.S.: 2001-June 2003
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Top 25 Audit Bureau Circulation Surveyed Magazines, based
on Total Circulation Revenues, U.S.: 2002 |
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Daily Newspaper Circulation, U.S.: Selected Years, 1965-2003 |
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Online Advertising Summary, U.S. 2002-2003 |
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