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Plunkett's Sports Industry Almanac



Sample Profile

SAN FRANCISCO 49ERS        www.sf49ers.com
Industry Group Code:  711211C Ranks within this company's industry group: Sales:   Profits:  
BUSINESS ACTIVITIES  ("Y" = Yes)
Sports:
Leagues/Assoc.:  
Teams:  Y
Nonprofits:  
Other:  
   
Services:
Food and Bev.:  
Agents:  
Other:  
   
   
Media:
Television:  
Radio:  
Internet:  
Print:  
Software:  
Sales:
Marketing  
Advertising:  
Tickets;  Y
Retail:  Y

Other:

 
Facilities:
Stadiums:  
Fitness Clubs:  
Golf Courses:  
Ski Resorts:  
Other:  
Other:
Gambling:  
Apparel:  
Equipment:  
Shoes:  
Other:  
TYPES OF BUSINESS: GROWTH PLANS/SPECIAL FEATURES:
Professional Football Team

 

The San Francisco 49ers is an NFL team owned and operated by the San Francisco Forty Niners, Ltd., a subsidiary of DeBartolo Corporation. The team currently plays at Monster Park. It was the first major league professional sports franchise on the West Coast. Brothers Anthony and Victor Morabito founded the franchise in 1946 as part of the All American Football Conference (AAFC). The team joined the NFL in 1950 when the AAFC collapsed. In 1977, the brothers sold the franchise to Edward DeBartolo, who revamped the franchise. Since 1981, the 49ers have won 13 division titles and five conference championships, and it was the first franchise in NFL history to win five Super Bowl titles, most recently in 1994. The 49ers dominated the 1980s when they won four of their five Super Bowl titles (1981, 1984, 1988 and 1989). The team extended its dominance in the '90s, becoming the only NFL team to produce 10 or more wins for 16 consecutive seasons, from 1983 to 1998. After Edward DeBartolo’s death in 1994, his son Edward, Jr. and daughter Denise DeBartolo York fought over their father’s company, DeBartolo Corporation. They finally split the company’s assets in 1999, which is when York gained full control of the 49ers. In 2002, the 49ers won their first division title since 1997. The franchise has 13 individuals, both players and coaches, who spent the majority of their careers with the team and are in the Pro Football Hall of Fame. These individuals include head coach Bill Walsh (from 1979 to 1988), who led the 49ers to three Super Bowl titles; quarterback Joe Montana (from 1979 to 1994), who retired with the highest quarterback rating in NFL history; and Steve Young (from 1987 to 1999), who is tied with Sammy Baugh as the only quarterback to win six NFL passing titles. The team plays in Candlestick Park (a.k.a. Monster Park) in San Francisco.

BRANDS/DIVISIONS/AFFILIATES:
DeBartolo Corporation
San Francisco Forty Niners, Ltd.
Monster Park
Candlestick Park



CONTACTS:
Note: Officers with more than one job title may be intentionally listed here more than once.

Denise DeBartolo York, Owner
Larry MacNeil, VP/CFO
David Peart, VP-Mktg. & Sales
Annette Snyder, Dir.-Human Resources
Alexander Ignacio, Dir.-IT
Terry Tumey, Dir.-Football Admin.
Ed Goines, General Counsel/VP-Bus. Affairs
Murlan Fowell, VP-Oper.
Kirk Reynolds, Dir.-Public Rel.
Debye Whelchel, Controller
Scot McCloughan, VP-Player Personnel
Paraag Marathe, Dir.-Football Oper.
Jim Mercurio, Dir.-Stadium Oper.
Mike Nolan, Head Coach

Phone: 408-562-4949 Fax: 408-727-4937
Toll-Free:
Address: 4949 Centennial Blvd., Santa Clara, CA 95054 US
Internet Address: www.sf49ers.com
FINANCIALS: Sales and profits are in thousands of dollars—add 000 to get the full amount.
2004 Sales:
2003 Sales: $151,000
2002 Sales: $142,000
2001 Sales:
2000 Sales:
2004 Profits:
2003 Profits:
2002 Profits:
2001 Profits:
2000 Profits:
Employees:  
Fiscal Year Ends: 12/31
SALARIES/BENEFITS:
Pension Plan: ESOP Stock Plan: Profit Sharing: Top Exec. Salary:$ Bonus: $
Savings Plan: Stock Purch. Plan:   Second Exec. Salary: $ Bonus: $
OTHER THOUGHTS:

Stock Ticker:
Subsidiary

LOCATIONS:  ("Y" = Yes)
Apparent Women Officers or Directors: 3
Hot Spot for Advancement for Women/Minorities: Y
West:

Y
Southwest:
Midwest:
Southeast:

Northeast:
International:
 

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