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Plunkett's Sports Industry Almanac

Table of Contents

A Short Sports Industry Glossary i
Introduction  1
How to use this book 3
Chapter 1: Major Trends Affecting the Sports Industry 7
  1) Introduction to the Sports Industry 7
2) NFL: The Biggest Money in U.S. Sports
8
3) NFL Television Rights Change Hands
9
4) Major League Baseball Bounces Back 10
  5) The NBA Goes Global 10
  6) Golf Tournament Sponsorships Go for Big Bucks
11
  7) Golf Equipment Manufacturers Scramble to Offer the Latest High-Tech
    Advantages
11
8) Hockey Lockout Takes a Toll on Jobs 12
  9) World Soccer Faces Trouble Due to Lack of Parity 12
  10) NASCAR Soars/A New York City-Area Race Track May be Next
13
  11) Lacrosse May be the Fastest-Growing Team Sport in America 13
12) Sports Agents Become Indispensable 14
  13) Bowling Looms Large/The Least Expensive Sports and Recreation Activities
      Draw the Most Participants

15
  14) Wealthy Consumers Pay Big Bucks for High End Sports and Recreation 15
  15) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector,
      including Sports and Activity-Based Travel
15
  16) Championship Teams Spike Sports Merchandise Sales
16
  17) Athletic Footwear Makers Look to Aesthetes, not Athletes; and Look
      Overseas for New Consumers
16
  18) Nanotechnology Has a Growing Role in Sports Equipment 17
  19) American-Made Sporting Goods Are Hot Export Items 17
Chapter 2: Sports Industry Statistics 19
  U.S. Sports Industry Overview 20
  U.S. Sports Leagues Summary 21
  Annual Revenues From Sports Broadcast Rights Fees, 2005 22
  Top 10 Sports Advertisers, 2004, U.S. 23
  Top 30 U.S. Recreational Sports/Activities, Ranked by Participation, 2004 24
  U.S. Sporting Goods Exports: 1995-2004 25
  U.S. Sporting Goods Exports: 2003 and 2004, January – June 26
  U.S. Sporting Goods Imports: 1993-2004 27
  U.S. Sporting Goods Imports: 2003 and 2004, Full Year 28
  U.S. Athletic Footwear Market 29
  Average Annual Employment in the U.S. Sports Industry: 1995-2004 30
Chapter 3: Important Sports Industry Contacts 31
  Addresses, Telephone Numbers and World Wide Web Sites  
Chapter 4: : THE SPORTS 350:  
  Who They Are and How They Were Chosen 51
  Industry List, With Codes 52
  Index of Rankings Within Industry Groups 54
  Alphabetical Index 63
  Geographic Indexes  
    Index of Headquarters Location by U.S. State 66
    Index of Non-U.S. Headquarters Location by Country 70
    Index by Regions of the U.S. Where THE SPORTS 350 Have Locations 71
    Index by Firms with Operations Outside the U.S. 77
  Individual Profiles on each of THE SPORTS 350 79
Additional Indexes  
  Index of Hot Spots for Advancement for Women/Minorities 442
  Index by Subsidiaries, Brand Names and Affiliations 443

Back to Sports Industry Almanac
 

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