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SPORTS MARKET RESEARCH, SPORTS TEAMS, STADIUMS, SPORTS AND
RECREATIONAL EQUIPMENT, ATHLETIC APPAREL & SHOES, PLAYER
ENDORSEMENTS, SPORTS MERCHANDISING, SPORTING GOODS, SPORTS
INDUSTRY MARKETING, AGENTS, LEAGUES, BROADCASTING, MARKET
RESEARCH, BUSINESS TRENDS, ANALYSIS & STATISTICS
| Our sports industry
market research, business analysis, trends analysis,
statistics, and competitive intelligence focusing on:
Sports teams, sports merchandising, sports marketing,
sports broadcasting, management, representatives, agents,
sports stadiums, sports leagues, franchises. NFL, MLB,
NASCAR, NBA business trends. Also endorsements, sporting
goods, equipment manufacturing, marketing and retailing.
Profiles of leading teams, leagues, manufacturers, chain
stores and companies. Executive mailing lists on CD-ROM. |
Plunkett's Sports Industry Almanac
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Click
to view sample pages from the book:
Table
of Contents
Introduction
How
to Use This Book
Index
of Sports 350
Sample
Company Profile
100%
Satisfaction Guaranteed
Learn how our books will help you with sales leads, business
development, market research, employment research, and the
creation of business plans and sales guides.
Visit the
Sports Industry Channel for more business information, statistics
and trends.
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The sports business is a dynamic and growing
industry in the U.S., Europe, Asia Pacific and elsewhere.
In addition to major sporting leagues and teams, related
sectors include sporting goods manufacturing, sports apparel,
sporting events broadcasting and retailing. In addition,
sports and the athletes who play in sports by their nature
attract companies interested in endorsements, advertising,
merchandising and marketing opportunities. Our new Plunkett’s
Sports Industry Almanac and our online Sports Industry Research
Center cover these sectors in detail.
Our coverage includes sports business trends
analysis and sports industry statistics. We also include
a sports business glossary and a listing of sports industry
contacts, such as industry associations. Next, we profile
hundreds of leading teams, leagues and sports sector companies.
Our company profiles include complete business descriptions
and up to 27 executives by name and title. Both online and
printed versions of Plunkett’s Sports Industry enable
you to search, filter and view selected companies and leagues,
and then to export selected company contact data, including
executive names, either online or via the CD-ROM that is
included with the book versions.
The exciting new book and online Research
Center cover competitive intelligence, market research and
business analysis--everything you need to know about the
sports, sporting goods, sports marketing, stadiums, teams,
and leagues business, including:
- Analysis of sports business trends and markets
- Historical sports industry statistics and tables
- Profiles of major leagues, such as NFL football, NBA
basketball, NHL hockey and MLB baseball
- Profiles of leading sporting goods and sports equipment
manufacturers, such as Patagonia, Trek and Nike
- Profiles of leading sporting goods and sports equipment
retailers, such as REI (Recreational Equipment, Inc.)
and Sports Authority
- Profiles of giant sporting goods and outdoor equipment
superstores such as Dick’s Sporting Goods and Cabela’s
- Profiles of leading stadiums and stadium managers
- A discussion of changes in sports broadcasting, such
as sports cable networks (ESPN), pay per view, video on
demand (VOD), Internet broadcasting, satellite radio coverage
(XM and Sirius) and mobile broadcasting, including advertising
opportunities
- An analysis of the globalization of the sports industry
- An analysis of sports merchandising, endorsements
and marketing
- And much, much more about the sports, sporting goods,
merchandising, teams, stadiums and outdoor equipment business
You'll find a complete overview, industry
analysis and market research report in one superb, value-priced
package. Our coverage also includes statistical tables,
a sports industry glossary, industry contacts and thorough
indexes. The corporate profiles section includes our proprietary,
in-depth profiles of the 350 leading companies in all facets
of the sports industry. This data is available in printed
almanac, eBook and online versions. Purchasers of the book
or eBook versions may also receive a copy of the company
profiles database on CD-ROM at no additional charge.
“The Plunkett series of directories are well known
for providing company and industry information on clearly
defined subject areas.”
American Reference Books Annual
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