| A Short Sports Industry Glossary | i |
| Introduction | 1 |
| How To Use This Book | 3 |
| Chapter 1: Major Trends Affecting the Sports Industry | 7 |
| 1) Introduction to the Sports Industry | 7 |
| 2) NFL: The Biggest Money in U.S. Sports/Lockout Threatens 2011-12 Season | 9 |
| 3) Revenue Sharing Boosts Major League Baseball | 12 |
| 4) NBA Team Values Fall/Lockout Looms for 2011-12 Season | 13 |
| 5) NHL Team Differences Result in Financial Haves and Have-Nots | 14 |
| 6) NASCAR Revenues Face Challenges/Best Teams Require Massive Investment | 15 |
| 7) Television Rights Contracts Bring in Lucrative Revenues for Major Leagues | 15 |
| 8) World Soccer Faces Trouble Due to Lack of Parity/MLS Holds Its Own | 16 |
| 9) NCAA College Sports Are Big Revenue Earners | 17 |
| 10) PGA Golf Tournaments Grow in International Markets/Golf Returns to the Olympics | 18 |
| 11) Fantasy Sports Post Growth, Creating $1 Billion in Revenue Online | 19 |
| 12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages | 19 |
| 13) Lacrosse May Be the Fastest-Growing Team Sport in America | 21 |
| 14) Sports Agents Become Indispensable/Sports Marketing Booms in China | 21 |
| 15) New Platforms Revolutionize Electronic Games/Microsoft’s New Kinect Raises the Standard | 22 |
| 16) Online Play/Social Gaming on the Rise | 24 |
| 17) 3-D Games Open New Opportunities/Some Safety Concerns Arise | 25 |
| 18) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants | 26 |
| 19) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel | 26 |
| 20) Athletic Footwear Draws Big Names from Athletes to Designers | 27 |
| 21) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China | 28 |
| 22) Exercise Apparel Sales Fall Slightly | 28 |
| 23) Nanotechnology Has a Growing Role in Sports Equipment | 29 |
| 24) High-Tech, Nanotech and Smart Fabrics Proliferate | 29 |
| Chapter 2: Sports Industry Statistics | 33 |
| Sports Industry Overview | 34 |
| Selected U.S. Sports Industry Revenues: 2003-2009 | 35 |
| Sports Industry Expenses & Sources of Revenue, U.S.: 2006-2009 | 36 |
| U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2006-2009 | 37 |
| Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 2001-2009 | 38 |
| Exports of Sporting & Athletic Equipment, U.S.: 2005-Q1 2011 | 39 |
| Imports of Sporting & Athletic Equipment, U.S.: 2005-Q1 2011 | 40 |
| Overview of the Media Contracts of the Four Big Sports | 41 |
| Sports Industry Employment by Business Type, U.S.: 2006-2010 | 42 |
| Chapter 3: Sports Industry Contacts | |
| Addresses, Telephone Numbers and Internet Sites | 43 |
| Chapter 4: THE SPORTS 350: | |
| Who They Are and How They Were Chosen | 71 |
| Industry List, With Codes | 72 |
| Index of Companies Within Industry Groups | 74 |
| Alphabetical Index | 83 |
| Index of U.S. Headquarters Location by State | 86 |
| Index of Non-U.S. Headquarters Location by Country | 90 |
| Index by Regions of the U.S. Where the Firms Have Locations | 91 |
| Index by Firms with International Operations | 98 |
| Individual Profiles on each of THE SPORTS 350 | 101 |
| Additional Indexes | |
| Index of Hot Spots for Advancement for Women/Minorities | 458 |
| Index by Subsidiaries, Brand Names and Affiliations | 460 |