Plunkett’s Industry Almanacs in Printed and eBook Formats
Advertising, Branding & Marketing Almanac 2017 Edition
Publication Date: March 2017
Buy this Book
Publication Date: March 2017
Buy this Book
- Plunkett Research lists top 400 companies in the Advertising & Branding Industry and names the top trends changing for the mid term.
- Printed Almanac: ISBN 978-1-62831-434-2 (Available Now)
- E-book: ISBN 978-1-62831-759-6 (Available Now)
- Online Subscription
Key Features Include:
- Industry trends analysis, market data and competitive intelligence
- Market forecasts and Industry Statistics
- Industry Associations and Professional Societies List
- In-Depth Profiles of hundreds of leading companies
- Industry Glossary
- Buyer may register for free access to search and export data at Plunkett Research Online
- Link to our 5-minute video overview of this industry
Statistical Tables Provided: 10
Companies Profiled: 397
Geographic Focus: Global
Key Questions Answered Include:
- How is the industry evolving?
- How is the industry being shaped by new technologies?
- How is demand growing in emerging markets and mature economies?
- What is the size of the market now and in the future?
- What are the financial results of the leading companies?
- What are the names and titles of top executives?
- What are the top companies and what are their revenues?
This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the advertising & branding business including:
- Introduction to the Advertising and Branding Industry
- Agencies Face Both Evolving Client Needs and Vast Changes in Media
- Global Media Giants Acquire both Content and Distribution/Merger Activity Slows
- Online Advertising Becomes More Targeted, Takes 36.8% Share of U.S. Advertising
- Global Internet Market Tops 3.5 Billion Users/Ultrafast Broadband Expands, both Fixed
- Television Ads Evolve to Face New Challenges, Formats and Online Competitors
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated
- Social Media to Generate $31 Billion in Global Online and Mobile Ad Revenues
- Email Reigns as One of the Single Most Effective Advertising Tools
- Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
- Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising
Grows at an Exceptional Rate
- Private Label Brands Grow in Share of Total Store Sales
- LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for
Advertisers and Marketers
- Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
Advertising & Branding Industry Statistics
- Advertising & Branding Industry Statistics and Market Size Overview
- Estimated U.S. Advertising Sector Revenues by NAICS Code: 2009-2016
- Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2010-2015
- Employment in Advertising & Related Industries, U.S.: 1990-2016
- Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2010-2015
- Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
- Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
- Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
- Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
- Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
Companies Mentioned Include:
- Belo Corp
- Disney Media Networks
- CBS Radio
- ACME Communications Inc
- Acxiom Corp
- Advance Publications Inc
- Alliance Data Systems Corporation
- Alloy Inc
- Time Warner Inc
A REPRESENTATIVE LIST OF ORGANIZATIONS THAT HAVE USED OUR RESEARCH PRODUCTS:
Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!
We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.
I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.
I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.
Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.
The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.
Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.
We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.