A Sweeping and Authoritative Look at the Changes that will Ignite the Economies
of America and its Trading Partners—Bring on the Next Boom!
In The Next Boom, Jack W. Plunkett, widely followed analyst and CEO of Plunkett
Research, Ltd., persuasively demonstrates the emerging trends, technologies and
changes that will lead to a new period of substantial economic growth in emerging
nations as well as many of the world’s leading economies. He presents a panorama
of carefully documented developments in areas including energy, health care, education,
demographics, trade, technologies and the rapidly-growing global middle class—showing
how trends in America and around the world have tremendous synergy that will lead
to a long-term surge in global business. Plunkett supports his theory through an
entertaining analysis of global prospects for what he defines as the “near future,”
from 2013-2025. The author explains opportunities for significant economic growth
for America and other well-developed nations. He also details how mature countries
like the U.S. will face competition of growing intensity in the areas of higher
education, motivated young workforces, entrepreneurship and government support of
business investment. Provocative and far-reaching, the author demonstrates how The
Next Boom and its underlying causes will have a deep, evolutionary effect on all
of us.
The Next Boom, with its powerful and optimistic vision of the surprising changes
ahead, arrives at a timely juncture. Plunkett details the most exciting technologies
for the future, including those in which America has a solid lead: nanotechnology,
remote wireless sensors and biotechnology. At the same time, he shows how America
is one of few nations with a rapidly growing population, and explains how this can
be a tremendous economic advantage by providing both a vital young workforce and
a growing tax base.
The next billion consumers will soon emerge on a worldwide basis. The author details
how and why this continued growth of the global middle class will vastly increase
demand for goods and services, attracting ever-greater innovation, competition and
global trade. Plunkett is not suggesting that you look at the world through rose-colored
glasses. Instead, he believes that you will benefit most from the state of the world
today by understanding the changes, challenges, opportunities and risks that are
occurring around you in order to prepare yourself for The Next Boom. The book includes
a reading group guide for book club use and discussion. In addition, the author
has produced a series of 10 short videos, each one related to a chapter in The Next
Boom. Links to the videos are included within the book, and they can also be found
on YouTube.
This Book Shows What You Absolutely, Positively
Have to Know about the Near Future
This book shows what you absolutely, positively have to
know about the near future. The Next Boom will be an exciting period of solid global
growth that will create immense opportunities for investment, business formation,
innovation and job creation. However, Plunkett shows how and why not all nations
will benefit equally. The information provided in The Next Boom is vital to investors,
managers, consultants, leaders in government and educators. This book will help
you understand how to best position your business, your investments and your career
to benefit from the coming era of global growth.
Key Concepts
Future trends, demographics, population segments, Baby
Boomers, Generation Y, economics, GDP growth, technology in schools, education,
entretreneurship, global trade, global finance, transportation, health care technologies,
health care costs, globalization, miniaturization, nanotechnology, remote wireless
sensors, biotechnology, consumers, consumer products, innovation, research and development
(R&D), investing, investments, global business trends, global industry trends, emerging
markets, China, India, Brazil, BRIC nations, Latin America, Asia, Japan, competitive
advantage.