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The Next Boom
What You Absolutely, Positively Have to Know
about the World Between Now and 2025

Jack W. Plunkett

Publication Date: January 24, 2011
BizExecs PressTM,
An imprint of Plunkett Research, Ltd.®
$29.99 Trade hardback

Shipping: Free in the US, Mexico and Canada
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Print ISBN 978-1-60879-999-2
eBook 978-1-60879-901-5

Available wherever fine books are sold.
Also available in popular ebook editions, including Kindle and Apple.

Axiom
Gold Medal Winner, 2011 Axiom Business Book Awards, sponsored by Inc. Magazine and leading publishing industry organizations.
Editor's Pick
Editor's Pick - by getAbstract, the global business book specialists.
USA book News Finalist
Finalist - Best Books of 2011 competition sponsored by USA Book News
  • Plunkett's entertaining writing style combined with his excellent documentation challenges readers to think carefully about the evolutionary changes that he suggests will be the building blocks of the coming socioeconomic renaissance… "
    - CHOICE Magazine of the American Library Association
  • Plunkett describes what is to come during the next fifteen to twenty years in technology and the economy.
    - Curt Finch, Inc. Magazine
  • “Forever an optimist, Plunkett paints a vibrant picture of what will be. At the same time, he challenges our government, institutions and businesses to make it happen.”
    - Hartford Business Journal
  • “How (to) cash in on Plunkett's predictions? Investors can focus on companies with a foot-hold in emerging markets...Two, companies that benefit from nanotechnology, wireless technology and biotechnology are attractive.”
    - International Business Times
  • “This book and the story that’s painted by Jack Plunkett is extraordinarily positive…a glimpse of what the world could look like…and thoughts on things we need to do so that we don’t derail the next boom.”
    - Good Day Show, host Doug Stephan
  • “We get a ton of books here in the office, and most of them end up in the ‘donate’ file. But this one caught my eye because of its unbridled optimism about the American economy with such chapters as ‘Why America’s soaring population is a huge advantage’ and ‘Energy: Why things are a lot better than you might think.’ ”
    - Philadelphia Business Journal, Craig Ey, Editor
  • The book serves as a guide to understanding how best to position any business, investment or career to benefit from the expected growth.
    - BizTimes.com

Introduction Video

Links:

Speeches

Media Kit

Good Reads

A Sweeping and Authoritative Look at the Changes that will Ignite the Economies of America and its Trading Partners—Bring on the Next Boom!

In The Next Boom, Jack W. Plunkett, widely followed analyst and CEO of Plunkett Research, Ltd., persuasively demonstrates the emerging trends, technologies and changes that will lead to a new period of substantial economic growth in emerging nations as well as many of the world’s leading economies. He presents a panorama of carefully documented developments in areas including energy, health care, education, demographics, trade, technologies and the rapidly-growing global middle class—showing how trends in America and around the world have tremendous synergy that will lead to a long-term surge in global business. Plunkett supports his theory through an entertaining analysis of global prospects for what he defines as the “near future,” from 2013-2025. The author explains opportunities for significant economic growth for America and other well-developed nations. He also details how mature countries like the U.S. will face competition of growing intensity in the areas of higher education, motivated young workforces, entrepreneurship and government support of business investment. Provocative and far-reaching, the author demonstrates how The Next Boom and its underlying causes will have a deep, evolutionary effect on all of us.

The Next Boom, with its powerful and optimistic vision of the surprising changes ahead, arrives at a timely juncture. Plunkett details the most exciting technologies for the future, including those in which America has a solid lead: nanotechnology, remote wireless sensors and biotechnology. At the same time, he shows how America is one of few nations with a rapidly growing population, and explains how this can be a tremendous economic advantage by providing both a vital young workforce and a growing tax base.

The next billion consumers will soon emerge on a worldwide basis. The author details how and why this continued growth of the global middle class will vastly increase demand for goods and services, attracting ever-greater innovation, competition and global trade. Plunkett is not suggesting that you look at the world through rose-colored glasses. Instead, he believes that you will benefit most from the state of the world today by understanding the changes, challenges, opportunities and risks that are occurring around you in order to prepare yourself for The Next Boom. The book includes a reading group guide for book club use and discussion. In addition, the author has produced a series of 10 short videos, each one related to a chapter in The Next Boom. Links to the videos are included within the book, and they can also be found on YouTube.

This Book Shows What You Absolutely, Positively Have to Know about the Near Future

This book shows what you absolutely, positively have to know about the near future. The Next Boom will be an exciting period of solid global growth that will create immense opportunities for investment, business formation, innovation and job creation. However, Plunkett shows how and why not all nations will benefit equally. The information provided in The Next Boom is vital to investors, managers, consultants, leaders in government and educators. This book will help you understand how to best position your business, your investments and your career to benefit from the coming era of global growth.

Key Concepts

Future trends, demographics, population segments, Baby Boomers, Generation Y, economics, GDP growth, technology in schools, education, entretreneurship, global trade, global finance, transportation, health care technologies, health care costs, globalization, miniaturization, nanotechnology, remote wireless sensors, biotechnology, consumers, consumer products, innovation, research and development (R&D), investing, investments, global business trends, global industry trends, emerging markets, China, India, Brazil, BRIC nations, Latin America, Asia, Japan, competitive advantage.