Plunkett Research Online: Acxiom Corp

Company Profile
Ticker: ACXM
Exchange: NAS
Year Established: 1983
Employees: 4,320
Fiscal Year Ends in March

Phone: 501 342-1000
Address: 601 East Third Street
P.O. Box 8190
Little Rock, AR 72203 United States

Types Of Business
Industry Ranks

Industry NAICS code: 511210K

Consumer Data Management
Consumer Databases
Consulting and Analytics
Risk Mitigation Services
CDI Technology
Consumer Privacy Solutions
1. Inc5,373,586,000
2. Amdocs Ltd3,643,538,000
3. Verint Systems Inc1,128,436,000
4. Acxiom Corp1,020,059,000
5. CSG Systems International Inc751,286,000
6. MicroStrategy Inc579,830,000
7. Aspect Software Inc444,897,000
8. SugarCRM247,000,000
9. LivePerson Inc209,931,000
10. Responsys Inc200,000,000
Contacts Description
Jerry JonesAssistant Secretary/Executive VP/Other Executive Officer
Scott HoweCEO/Director/President
Warren JensonCFO/Chief Accounting Officer/Executive VP
Jerry GramagliaChairman of the Board/Director
Philip MuiChief Technology Officer/Other Executive Officer
Timothy CadoganDirector
John BattelleDirector
Clark KokichDirector
Richard FoxDirector
William DillardDirector
William HendersonDirector
Travis MayGeneral Manager, Divisional/President, Divisional
Richard ErwinGeneral Manager, Divisional/President, Divisional
Catherine HughesSecretary/Other Corporate Officer
Jennifer ComptonSenior VP, Divisional
Acxiom Corp. is an enterprise data, analytics and software-as-a-service company. Acxiom aims to strengthen connections between people, businesses and their partners. Its products are divided into four categories: LiveRamp Connect, data packages, Acxiom Impact and Acxiom Audience Propensities. LiveRamp Connect unites a business’ customer data to its digital marketing platforms in order to create and provide better customer experiences. To accomplish this, LiveRamp Connect anonymizes and then matches customer relationship management & purchase data to marketing & media platforms for measurement, targeting and anonymous reach. Data packages target consumers with interests based on individual campaigns. Data packages can be based on industry, a special event or theme, and include top digital data, big game, Valentine’s Day, St. Patrcik’s Day, Tax Time, Easter, Mother’s Day, Summertime Fun, Father’s Day, Back to School, Halloween, Thanksgiving and Holiday. Choosing the most relevant and effective data package options is the key to deriving better marketing results. Acxiom Impact provides data-driven, one-to-one email and cross-channel marketing solutions for enterprise marketers. This division creates engaging customer experiences in order to drive real return on investment. Acxiom Audience Propensities measures and presents which customers are most likely to buy an enterprises’ product. This data is mined from a broad cross-section of data which then becomes statistically propensity-validated across several industries. The data enables companies to more scientifically select media and more efficiently reach intended audiences. In 2014, the firm sold its U.K. call center operation, 2Touch; and acquired LiveRamp, a service for onboarding customer data into digital marketing applications. In 2015, it agreed to sell its IT infrastructure management business to Charlesbank Capital Partners and M/C Partners.

Auditor: KPMG LLP
Legal Advisor: Bass, Berry & Sims PLC
$USD, In whole numbers,
except marked * or %
    Cost of Revenue807,469,000828,955,000841,826,000869,794,000884,888,000839,269,000
    Gross Margin %20.8424.4723.4323.0723.7123.65
    R&D Expense - - - - - -
    Operating Income(604,000)48,284,000102,719,00085,563,00030,924,00098,813,000
    Operating Margin %-0.064.409.347.572.678.99
    SGA Expense188,561,000169,376,000152,804,000144,826,000159,884,000162,097,000
    Net Income(11,031,000)8,863,00057,607,00077,263,000(23,147,000)44,549,000
    Earnings Per Share-
    Book Value Per Share9.048.808.368.297.327.98
    Operating Cash Flow104,787,000164,976,000150,132,000229,451,000166,219,000239,282,000
    Capital Expenditure87,628,00063,815,00058,370,00056,853,00063,576,00084,973,000
    Free Cash Flow17,159,000101,161,00091,762,000172,598,000102,643,000154,309,000
    Return on Assets %-0.830.714.776.10-1.733.26
    Return on Equity %-1.591.369.3612.91-3.998.23
    Net Margin %-1.080.815.246.83-2.004.05
    Assets Turnover0.770.870.910.890.870.81
    Financial Leverage1.881.941.922.012.232.37
Brands, Divisions and Affiliates Top Salaries
LiveRamp Connect
Acxiom Impact
Acxiom Audience Propensities
NameTitleSalary (US$)Bonus (US$)
Scott HoweCEO/President650,0000
Nada StirrattExecutive VP/Other Executive Officer513,7500
Warren JensonCFO/Executive VP511,2500
Jerry JonesExecutive VP/Other Executive Officer402,50080,000
Philip MuiChief Technology Officer/Other Executive Officer470,0000
Other Thoughts Corporate Culture

Apparent Female Officers or Directors:

Acxiom offers employees health, life and disability insurance; a 401(k) plan; and a stock purchase plan.