Plunkett Research Online: Acxiom Corp
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Company Profile
Ticker: ACXM
Exchange: NAS
Year Established: 1983
Employees: 5,555
Fiscal Year Ends in March

Phone: 501 342-1000
Address: 601 East Third Street
P.O. Box 8180
Little Rock, AR 72201 United States

Types Of Business

Industry NAICS code: 511210K

Consumer Data Management
Consumer Databases
Consulting and Analytics
Risk Mitigation Services
CDI Technology
Consumer Privacy Solutions
Industry Ranks
1. Inc4,071,003,000
2. Amdocs Ltd3,563,637,000
3. Acxiom Corp1,097,545,000
4. CSG Systems International Inc747,468,000
5. MicroStrategy Inc575,888,000
6. Aspect Software Inc515,600,000
7. RightNow Technologies Inc185,522,000
8. LivePerson Inc177,805,000
9. Responsys Inc134,939,000
10. Inc88,163,000
Jerry JonesAssistant Secretary/Executive VP/Other Executive Officer
Scott HoweCEO/Director/President
Warren JensonCFO/Chief Accounting Officer/Executive VP
Jerry GramagliaChairman of the Board/Director
Timothy CadoganDirector
John BattelleDirector
William DillardDirector
William HendersonDirector
Richard FoxDirector
Ann HasselmoDirector
Clark KokichDirector
Nada StirrattExecutive VP/Other Executive Officer
Philip MuiExecutive VP/Other Executive Officer
Catherine HughesSecretary/Other Corporate Officer
Jennifer ComptonSenior VP, Divisional

Auditor: KPMG LLP
Legal Advisor: Bass, Berry & Sims PLC

Acxiom Corp. is a customer information management firm that assists its marketers in managing audiences, personalizing consumer experiences and creating profitable relationships. Its operations are divided into three segments: marketing and data services, IT infrastructure management and other services. The marketing and data services unit integrates Acxiom products and services with consulting. Its services include the design and creation of marketing databases and data warehouses; data integration and customer-recognition systems; and marketing applications. This division includes customer data integration (CDI), multichannel marketing services and consulting services business lines. CDI solutions analyze prospects and customers, while the multichannel marketing unit designs, plans and manages campaigns, then tracks the results and assists clients in improving business through e-mail, search marketing and personalizing web sites. Consulting and analytics solutions include diagnostic software, analytic consulting and other professional services to support existing customer information. The IT infrastructure management division provides various services related to IT outsourcing, including mainframe and server hosting and cloud computing services. The other services segment consists of the firm’s e-mail fulfillment business, which executes e-mail campaigns on behalf of its clients; and the U.S. risk business, which is involved in evaluating, predicting and managing clients’ risk. Acxiom's clients include finance, insurance, information services, direct marketing, publishing, retail and telecommunications companies. In 2014, the firm sold its U.K. call center operation, 2Touch; and acquired Liveramp, a service for onboarding customer data into digital marketing applications.
$USD, In whole numbers,
except marked * or %
    Cost of Revenue828,955,000841,826,000869,794,000884,888,000839,269,000975,186,000
    Gross Margin %24.4723.4323.0723.7123.6523.61
    R&D Expense - - - - - -
    Operating Income48,284,000102,719,00085,563,00030,924,00098,813,00092,861,000
    Operating Margin %4.409.347.572.678.997.27
    SGA Expense169,376,000152,804,000144,826,000159,884,000162,097,000169,960,000
    Net Income8,863,00057,607,00077,263,000(23,147,000)44,549,00037,504,000
    Earnings Per Share0.120.760.90-0.290.560.48
    Book Value Per Share8.959.098.297.477.987.11
    Operating Cash Flow164,976,000150,132,000229,451,000166,219,000239,282,000268,841,000
    Capital Expenditure63,815,00058,370,00056,853,00063,576,00084,973,00078,249,000
    Free Cash Flow101,161,00091,762,000172,598,000102,643,000154,309,000190,592,000
    Return on Assets %0.714.776.10-1.733.262.64
    Return on Equity %1.369.3612.91-3.998.237.44
    Net Margin %0.815.246.83-
    Assets Turnover0.870.910.890.870.810.90
    Financial Leverage1.941.922.012.232.372.69
Brands, Divisions and Affiliates
Top Salaries
NameTitleSalary (US$)Bonus (US$)
Scott HoweCEO/President650,0000
Nada StirrattExecutive VP/Other Executive Officer507,0810
Warren JensonCFO/Executive VP485,4120
Philip MuiExecutive VP/Other Executive Officer435,6180
Jerry JonesExecutive VP/Other Executive Officer390,6180
Other Thoughts
Apparent Female Officers or Directors:
Corporate Culture
Acxiom offers employees health, life and disability insurance; a 401(k) plan; and a stock purchase plan.