Plunkett Research^®, Ltd.

HOUSTON, Texas – Plunkett Research, Ltd. has released its newest market research and competitive analysis report, Plunkett’s Entertainment and Media Industry Almanac, 2011 edition, which identifies and analyzes major trends shaping the entertainment industry.

According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., “Broadcast TV and radio, along with print media such as newspapers, are constantly challenged by the consumer migration to digital platforms, particularly mobile devices.”

Major trends affecting the Entertainment and Media Industry analyzed in Plunkett’s report include:

• Internet film and TV content grows/Netflix evolves to focus on online delivery.
• Major casino expansion stalls in the U.S. while new projects in Macau restart.
• New platforms Revolutionize Electronic Games/Microsoft’s New Kinect Raises the Standard.
• Cable and satellite TV compete fiercely for market share.
• Video-on-demand (VOD) and subscription video-on-demand (SVOD) go mass market.
• Movie Attendance Improves/Film Companies Innovate with 3-D, Digital Projection and Enhanced Cinema Experiences.
• China and India Expand Film and TV Production Activity.
• Video Via Cellphone and Mobile TV Slowly Gain Subscribers.
• Apple’s iPhone, iPod Touch and iPad Raise User Expectations and Deliver Mobile Entertainment.
• Big Trends Include Kindle, ebooks and new Mobile Tablet Entertainment Devices like Apple’s iPad.

“New media designed specifically for the smartphone and the tablet will be huge growth areas for the mid term,” said Jack Plunkett.

A complete report with detailed industry trends and statistics analysis is provided in Plunkett’s Entertainment and Media Industry Almanac, 2011 edition. This informative report gives you the competitive intelligence you need, with a detailed industry overview, industry analysis and market research. Plus, thousands of contacts for business and industry leaders, industry associations and statistical tables – everything you need all in one value-priced, easy-to-use package.

A complimentary video of Plunkett discussing these trends is now available on the Plunkett Research website, as well as YouTube, and an Introduction to the Entertainment and Media Industry can be viewed at Plunkett’s website. 

About Plunkett Research, Ltd.
Plunkett Research is a leading provider of industry trends analysis and market research.  Our reports are used by the world’s top corporations, consultants, universities, libraries and government agencies.  Plunkett’s products save time and effort when you need competitive intelligence, market research or marketing data.  For more from Plunkett Research, become a Fan on Facebookand subscribe to our YouTube channel.

Jack W. Plunkett is CEO of Plunkett Research, Ltd.  His latest book is The Next Boom, which addresses technology and consumer developments in depth.