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Entertainment & Media Industry Overview

 

Amount

Unit

Date

Source

Total U.S. Communications & Media Spending

1.120

Tril. US$

2011

VSS

Total U.S. Communications & Media Spending (projection)

1.407

Tril. US$

2015

VSS

U.S. Advertising Revenues (estimate)

173.5

Bil. US$

2011

Magna

Global Media Suppliers Advertising Revenue (estimate)

427.0

Bil. US$

2011

Magna

Global Media Suppliers Advertising Revenue (forecast)

449.0

Bil. US$

2012

Magna

RADIO

Full Service FM Radio Stations, Including Educational, U.S.

10,211

 

Dec-11

FCC

Licensed AM Radio Stations, U.S. (Daytime/Unlimited)

4,803

 

Dec-11

FCC

PRINT MEDIA

U.S. Magazine Advertising Revenues, PIB Measured Magazines

20.1

Bil. US$

2010

PIB

Total Daily & Sunday Newspapers, U.S.

2,200

 

2011

PRE

Total Daily & Sunday Newspaper Circulation, U.S.

42

Mil.

2011

PRE

Total Daily & Sunday Newspaper Circulation, U.S. (historical)

59.4

Mil.

2000

E&P

Annual Newspaper Advertising Expenditures, U.S. (Print & Online)

25.8

Bil. US$

2010

NAA

Net Sales Revenue of U.S. Book Publishers

27.9

Bil. US$

2010

AAP

E-books as a percent of Trade Book Sales, U.S.

6.40

%

2010

AAP

TELEVISION

Licensed TV Stations U.S. (Including Digital & Class A)

2,105

 

Dec-11

FCC

Basic Cable TV Subscribers, U.S.

58.3

Mil.

Sep-11

SNL

Digital Cable Subscribers, U.S.

45.7

Mil.

Sep-11

SNL

High Speed Internet Subscribers, U.S. (via Cable)

46.4

Mil.

Sep-11

SNL

Number of Global 3G Mobile TV Subscribers (Projection)

42

Mil.

2013

In-Stat

MUSIC

Album Sales, U.S.

326.2

Mil. Units

2010

Nielsen

Digital Music as a Percent of U.S. Music Sales

46

%

2010

Nielsen

Global Digital Music Sales

4.6

Bil. US$

2010

IFPI

Digital Music as a Percent of Global Music Sales

29

%

2010

IFPI

Satellite Radio Subscribers, U.S.

21.3

Mil.

Nov-11

Sirius XM

Number of iPods Sold during the Fiscal Year ending Sep. 25

42.62

Mil.

2011

Apple

FILM

U.S./Canada Box Office Revenues

10.6

Bil. US$

2010

MPAA

Number of Movie Tickets Sold, U.S. & Canada

1.339

Bil.

2010

NATO

Number of Cinema Locations, U.S.

5,561

 

2009

NATO

Number of Movie Screens, U.S.

38,605

 

2009

NATO

Blu-ray, DVD and digital media revenue, U.S.

18.8

Bil. US$

2010

DEG

ELECTRONIC GAMES

Computer & Video Game Software Sales, U.S.

257.2

Mil. Units

2010

NPD

Computer & Video Game Industry Revenues, U.S.*

15.90

Bil. US$

2010

NPD

OTHER

Wireless Subscriptions, U.S.

322.9

Mil.

Jun-11

CTIA

Number of iPhones Sold during the Fiscal Year ending Sep. 25

72.29

Mil.

2011

Apple

Number of iPads Sold during the Fiscal Year ending Sep. 25

32.39

Mil.

2011

Apple

Cell Phone Subscribers, Worldwide (estimate)

5.9

Bil.

2011

ITU

Wireless Penetration, U.S.

102.4

%

Jun-11

CTIA

Commercial Casino Revenues, U.S. (not incl. Indian Casinos)

30.85

Bil. US$

2010

AGA

Internet Users, Worldwide

2.10

Bil.

Jun-10

IWS

Broadband Subscribers, U.S. (fixed)

88.2

Mil.

Jan-12

PRE

* Hardware and software.  VSS = Veronis Suhler Stevenson; Magna = Magna Global (an Interpublic Group company); FCC = Federal Communications Commission; PIB = Publishers Information Bureau; E&P = Editor & Publisher; NAA = Newspaper Association of America; AAP = Association of American Publishers; SNL = SNL Kagan; IFPI = International Federation of the Phonographic Industry; NATO = National Organization of Theatre Owners; NPD = NPD Group; CTIA = CTIA, The Wireless Association; ITU = International Telecommunication Union; AGA = American Gaming Association; IWS = InternetWorldStats.com; PRE = Plunkett Research Estimate; DEG = Digital Entertainment Group; MPAA = Motion Picture Association of America

Source: Plunkett Research, Ltd.       Copyright © 2012, All Rights Reserved                www.plunkettresearch.com

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