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E-Commerce & Internet Business Overview
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|
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Amount
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Units
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Year
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Source
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|
Total Retail Sales, U.S.1
|
4,691
|
Bil. US$
|
2011
|
Census
|
|
Previous Year Total Retail Sales, U.S.1
|
4,355
|
Bil. US$
|
2010
|
Census
|
|
Total E-Commerce Sales, U.S.2
|
188.1
|
Bil. US$
|
2011
|
eMarketer
|
|
Projection
|
269.8
|
Bil. US$
|
2015
|
eMarketer
|
|
Total Travel Sales Online, U.S.
|
107.4
|
Bil. US$
|
2011
|
eMarketer
|
|
Internet Advertising Spending, U.S.
|
31.3
|
Bil. US$
|
2011
|
eMarketer
|
|
Projection
|
49.5
|
Bil. US$
|
2015
|
eMarketer
|
|
Internet Ad Spending as a Percent of All Ad Spending, U.S.
|
20
|
%
|
2011
|
eMarketer
|
|
Internet Ad Spending Worldwide
|
78.5
|
Bil. US$
|
2011
|
Magna
|
|
Estimated Number of VoIP Subscribers, U.S.3
|
26
|
Million
|
Dec-10
|
Point Topic
|
|
Estimated Number of VoIP Subscribers, Worldwide3
|
120
|
Million
|
Dec-10
|
Point Topic
|
|
Percent of U.S. Adults Who Use the Internet
|
78
|
%
|
May-10
|
PEW
|
|
Percent of U.S. Adult Internet Users Online Daily
|
77
|
%
|
May-10
|
PEW
|
|
Internet Users, U.S.
|
239.2
|
Million
|
Jun-10
|
IWS
|
|
Internet Users, Worldwide
|
1.97
|
Billion
|
Jun-10
|
IWS
|
|
High Speed Internet Connections, U.S. (Excluding Wireless)
|
88.2
|
Million
|
Dec-11
|
PRE
|
|
Worldwide Broadband Internet Subs. (incl. wireless)
|
1.78
|
Million
|
2011
|
ITU
|
|
People who Access the Internet via Mobile Devices, U.S.
|
116.0
|
Million
|
Sep-11
|
Nielsen
|
|
Number of Weblogs, Worldwide
|
164
|
Million
|
2011
|
BlogPulse
|
|
|
|
|
|
|
|
Percent of Surveyed Internet Users Who Do or Have Ever Done the Following Activities Online:
|
|
|
Ever %
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Daily %
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Survey Date
|
Source
|
|
Use the Internet
|
100
|
77
|
May-11
|
PEW
|
|
Send or read e-mail
|
92
|
61
|
Nov-10
|
PEW
|
|
Use a search engine to find information
|
92
|
59
|
May-11
|
PEW
|
|
Look online for info about a job
|
56
|
11
|
May-11
|
PEW
|
|
Research a service or product you are thinking of buying
|
78
|
28
|
Sep-10
|
PEW
|
|
Check the weather
|
81
|
34
|
May-10
|
PEW
|
|
Look for health/medical info
|
83
|
10
|
May-08
|
PEW
|
|
Buy a product
|
71
|
6
|
May-11
|
PEW
|
|
Get news
|
76
|
45
|
May-11
|
PEW
|
|
Buy or make a reservation for travel
|
65
|
4
|
May-11
|
PEW
|
|
Visit a local, state or federal government website
|
67
|
10
|
Nov-10
|
PEW
|
|
Use online classified ads or sites like Craigslist
|
53
|
11
|
May-10
|
PEW
|
|
Look for news or information about politics
|
61
|
30
|
May-11
|
PEW
|
|
Do any banking online
|
61
|
24
|
May-11
|
PEW
|
|
Watch a video on a site like YouTube or Google Video
|
71
|
28
|
May-11
|
PEW
|
|
Get financial info online, such as stock quotes
|
37
|
12
|
May-10
|
PEW
|
|
Look for information on Wikipedia
|
53
|
17
|
May-10
|
PEW
|
|
Use an online social networking site (Facebook, MySpace, etc.)
|
65
|
43
|
May-11
|
PEW
|
|
Use Twitter or other status-update service
|
24
|
10
|
May-10
|
PEW
|
|
1 Including food services.
|
|
2 Excludes travel, digital downloads and event tickets.
|
|
3 Voice over Internet Protocol. Figures include only "hard" VoIP phones (such as standalone units) that do not operate through software on a computer or web-capable mobile phone. These figures do not include users of Skype, which is considered "soft" VoIP.
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Census = U.S. Census Bureau
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PEW = Pew Internet & American Life Project
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PRE = Plunkett Research estimate
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IWS = InternetWorldStats.com
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Source: Plunkett Research, Ltd. Copyright© 2012, All Rights Reserved
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www.plunkettresearch.com
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