|
E-Commerce & Internet Business Overview
|
|
|
Amount
|
Units
|
Year
|
Source
|
|
Total Retail Sales, U.S.1
|
3,931
|
Bil. US$
|
2010
|
Census
|
|
Previous Year Total Retail Sales, U.S.1
|
3,652
|
Bil. US$
|
2009
|
Census
|
|
Total E-Commerce Sales, U.S.2
|
152.1
|
Bil. US$
|
2010
|
eMarketer
|
|
Projection
|
223.9
|
Bil. US$
|
2014
|
eMarketer
|
|
Total Travel Sales Online, U.S.
|
92.5
|
Bil. US$
|
2010
|
eMarketer
|
|
Internet Advertising Spending, U.S.
|
25.8
|
Bil. US$
|
2010
|
eMarketer
|
|
Projection
|
40.5
|
Bil. US$
|
2014
|
eMarketer
|
|
Internet Ad Spending as a Percent of All Ad Spending, U.S.
|
15
|
%
|
2010
|
PRE
|
|
Estimated Number of VoIP Subscribers, U.S.3
|
22
|
Million
|
Sep-09
|
Point Topic
|
|
Estimated Number of VoIP Subscribers, Worldwide3
|
110
|
Million
|
Feb-10
|
Point Topic
|
|
Percent of U.S. Adults Who Use the Internet
|
79
|
%
|
2010
|
PEW
|
|
Percent of U.S. Adult Internet Users Online Daily
|
78
|
%
|
2010
|
PEW
|
|
Internet Users, U.S.
|
239.2
|
Million
|
Jun-10
|
IWS
|
|
Internet Users, Worldwide
|
1.97
|
Billion
|
Jun-10
|
IWS
|
|
High Speed Internet Connections, U.S. (Excluding Cellular)
|
100
|
Million
|
Dec-10
|
PRE
|
|
High Speed Internet Connections, Worldwide (Incl. Cellular)
|
763
|
Million
|
2010
|
In-Stat
|
|
Projection
|
1.0
|
Bil.
|
2013
|
In-Stat
|
|
Mobile Phone Web Users, U.S.
|
83.2
|
Million
|
Oct-10
|
Nielsen
|
|
Number of Weblogs, Worldwide
|
152
|
Million
|
2010
|
BlogPulse
|
|
|
|
|
|
|
|
Percent of Surveyed Internet Users Who Do or Have Ever Done the Following Activities Online:
|
|
|
Ever %
|
Daily %
|
Survey Date
|
Source
|
|
Use the Internet
|
100
|
78
|
May-10
|
PEW
|
|
Send or read e-mail
|
94
|
62
|
May-10
|
PEW
|
|
Use a search engine to find information
|
87
|
49
|
May-10
|
PEW
|
|
Look online for info about a job
|
54
|
10
|
May-10
|
PEW
|
|
Research a service or product you are thinking of buying
|
78
|
28
|
Sep-10
|
PEW
|
|
Check the weather
|
81
|
34
|
May-10
|
PEW
|
|
Look for health/medical info
|
83
|
10
|
May-10
|
PEW
|
|
Buy a product
|
72
|
8
|
May-10
|
PEW
|
|
Get news
|
75
|
43
|
May-10
|
PEW
|
|
Buy or make a reservation for travel
|
66
|
3
|
May-10
|
PEW
|
|
Go online just for fun or to pass the time
|
72
|
38
|
Apr-09
|
PEW
|
|
Visit a local, state or federal government website
|
67
|
12
|
May-10
|
PEW
|
|
Use online classified ads or sites like Craigslist
|
53
|
11
|
May-10
|
PEW
|
|
Look for news or information about politics
|
50
|
19
|
May-10
|
PEW
|
|
Do any banking online
|
58
|
26
|
May-10
|
PEW
|
|
Watch a video on a site like YouTube or Google Video
|
66
|
23
|
May-10
|
PEW
|
|
Get financial info online, such as stock quotes
|
37
|
12
|
May-10
|
PEW
|
|
Look for information on Wikipedia
|
53
|
17
|
May-10
|
PEW
|
|
Use an online social networking site (Facebook, MySpace, etc.)
|
61
|
38
|
May-10
|
PEW
|
|
Use Twitter or other status-update service
|
17
|
10
|
May-10
|
PEW
|
|
1 Excluding food services.
|
|
2 Excludes travel, digital downloads and event tickets.
|
|
3 Voice over Internet Protocol. Figures include only "hard" VoIP phones (such as standalone units) that do not operate through software on a computer or web-capable mobile phone. These figures do not include users of Skype, which is considered "soft" VoIP.
|
|
Census = U.S. Census Bureau
|
PEW = Pew Internet & American Life Project
|
|
PRE = Plunkett Research estimate
|
IWS = InternetWorldStats.com
|
|
|
|
|
Source: Plunkett Research, Ltd. Copyright© 2011, All Rights Reserved
|
|
www.plunkettresearch.com
|