Introduction
PLUNKETT'S APPAREL &
TEXTILES INDUSTRY ALMANAC, the first edition of our
guide to the advertising and branding field, is designed as
a general source for researchers of all types.
The data and areas
of interest covered are intentionally broad, design trends to
developments in logistics and technologies, to an in-depth look
at the 350 major firms (which we call "THE APPAREL
& TEXTILES 350") within the many sectors that
make up the apparel and textiles industry.
This reference
book is designed to be a general source for researchers. It
is especially intended to assist with market research, strategic
planning, employment searches, contact or prospect list creation
(be sure to see the export capabilities of the accompanying
CD-ROM that is available to book and eBook buyers) and financial
research, and as a data resource for executives and students
of all types.
PLUNKETT'S
APPAREL & TEXTILES INDUSTRY ALMANAC takes a rounded
approach for the general reader. This book presents a complete
overview of the apparel & textiles field (see “How
To Use This Book”). For example, the globalization of
apparel manufacturing is covered in exacting detail, as are
the changes in clothing sizes and the impact of nanotextiles
and smart fabrics.
THE APPAREL
350 is our grouping of the biggest, most successful
corporations in all segments of the apparel and textiles industry.
Tens of thousands of pieces of information, gathered from a
wide variety of sources, have been researched and are presented
in a unique form that can be easily understood. This section
includes thorough indexes to THE APPAREL 350,
by geography, industry, sales, brand names, subsidiary names
and many other topics. (See Chapter 4.)
Especially helpful
is the way in which PLUNKETT'S APPAREL & TEXTILES
INDUSTRY ALMANAC enables readers who have no apparel
or financial background to readily compare the strategies, financial
records and growth plans of apparel and textiles companies and
major industry groups. You’ll see the mid-term financial
record of each firm, along with the impact of earnings, sales
and strategic plans on each company’s potential to fuel
growth and provide investment and employment opportunities.
No other source
provides this book’s easy-to-understand comparisons of
growth, expenditures, technologies, corporations, research and
many other items of great importance. The information within
is crucial to people of all types who may be studying this,
one of the most exciting industries in the world today.
By scanning the
data groups and the unique indexes, you can find the best information
to fit your personal research needs. The major companies are
profiled and then ranked using several different groups of specific
criteria. Which firms are the biggest employers? Which companies
earn the most profits? These things and much more are easy to
find.
In addition to
individual company profiles, an analysis of apparel and textiles
technologies and trends is provided. This book’s job is
to help you sort through clear summaries of today’s technologies
and trends in a quick and effective manner
Whatever your
purpose for researching the apparel and textiles field, you’ll
find this book to be a valuable guide. Nonetheless, as is true
with all resources, this volume has limitations that the reader
should be aware of: