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ADVERTISING, BRANDING INDUSTRY MARKET RESEARCH, TRENDS & STATISTICS
Plunkett's Advertising & Branding Industry Almanac

Find out more about this almanac

Learn how our books will help you with sales leads, business development, market research, employment research, and the creation of business plans and sales guides.

 

Each Almanac comes with a free CD-ROM.
Our CDs install on your hard drive or network and run under MS Windows or NT. They contain the complete core databases from each respective book. Use them to share corporate profiles and data within your office, export names and addresses for mailing lists and do complete searches and queries. You can even search each database by key words or phrases.The links below will help you with the installation and use of the CD-ROMs.

CD-ROM Marketing Uses

How to install the CD-ROM

 How to use the CD-ROM

 End-User License Agreement

Represents subscriber only content.

Glossary
Find definitions of the most important terms pertaining to the Advertising & Brading Industry.

Advertising & Branding Industry Trends
View emerging trends and statistics in the following areas:
  • Advertising/PR Agency Consolidation and Globalization
  • Media Consolidation and Globalization
  • Advertising Budgets are Back!
  • Proliferation of Media Outlets Creates Choices, Confusion and Sometimes Chaos for Advertisers
  • Television Attempts to Evolve to Face New Challenges
  • Newspapers and Magazines: Old Hat or New Rags?
  • Online Advertising Comes of Age
  • Consumers’ Annoyance with Telemarketers Reaches the Breaking Point
  • Billboards Go Digital
  • Alternative Media Sometimes Work Wonders
  • Branding: Private Label Merchandise Gains Ground
  • Branding: American Brands are the World’s Leaders, But Must Evolve/Adapt to America’s Changing Global Role and Image
  • LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  • Hispanic Market Gets Growing Focus

Advertising & Branding Industry Statistics
In-depth charts, tables and finances.

Advertising & Branding Contacts and Associations

 

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