ADVERTISING & BRANDING INDUSTRY STATISTICS

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A complete analysis of the Advertising and Branding industry, including trends, statistics and profiles of the 350 most successful Advertising and Branding companies, is available in the Advertising & Branding Industry Almanac.

Advertising Outlook for 2004 All Advertisers, U.S.
In Millions of Dollars--Local Campaigns Followed by National Campaigns Total
Media	% Change Over 2003	2004 Projections $(000,000)
Local Newspapers	6.0	40,445
Local TV	7.0	14,537
Local Radio	6.0	16,039
Local Yellow Pages	3.5	12,219
Other Local Media	7.2	16,726
Local Total	6.0	99,966
National Total*	7.4	166,417
Grand Total	6.9	$266,383
*See National Advertising Outlook 2004 table for details
Source:  Universal McCann