A complete analysis of
the Advertising and Branding industry, including trends, statistics
and profiles of the 350 most successful Advertising and Branding
companies, is available in the Advertising
& Branding Industry Almanac.
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Advertising & Branding
Industry Overview
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Segment
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Region
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Date
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Amount
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Source
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ADVERTISING
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Advertising Market,
National Campaigns
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US
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2004
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$166.4 bil.
|
Universal McCann
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Advertising Market, Local
Campaigns
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US
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2004
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$99.7 bil.
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Universal McCann
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Advertising Market, Total
Worldwide
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Global
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2004
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$498.3 bil.
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Universal McCann
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RADIO
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Radio Stations
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US
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FM
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US
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Feb. 2004
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9,370
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10000watts.com
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AM
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US
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Feb. 2004
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5,024
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10000watts.com
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TELEVISION
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TV Stations, (broadcast)
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US
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Feb. 2004
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1,765
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10000watts.com
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Cable TV Subscribers
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US
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Mid 2003
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72 mil.
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Yankee Group
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Satellite TV Subscribers
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US
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Mid 2003
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20 mil.
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Yankee Group
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Interactive TV Access
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US
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2003
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7.6 mil.
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various
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Households with
Televisions, US
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US
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2003
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108.6
mil.
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Nielsen Media Research
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Households with PVR sich as TiVo
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US
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2003
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3 mil.
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Plunkett Research
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NEWSPAPERS
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Daily Newspaper
Circulation, 2002,est.
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US
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2003
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54.9 mi.
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Plunkett Research
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THE INTERNET
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Total Internet Users
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Global
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Mar. 2004
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459.3
mil.
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Nielsen//NetRatings
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Online Advertising
Expenditures
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US
|
2003
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$7.3 bil.
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Interactive Advertising
Bureau
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Copyright 2004, Plunkett Research,
Ltd.
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All Rights Reserved
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