ADVERTISING & BRANDING INDUSTRY STATISTICS

---

A complete analysis of the Advertising and Branding industry, including trends, statistics and profiles of the 350 most successful Advertising and Branding companies, is available in the Advertising & Branding Industry Almanac.

Represents subscriber only content.

• Advertising and Branding Industry Overview
  
  
• Advertising Outlook for 2004 All Advertisers, U.S.
  
  
• Budgets of National Advertisers, U.S., 2003
  
  
• Expenditures of All Advertisers, U.S., 2003
  
  
• Advertising as a Percentage of Gross Domestic Product, U.S.
  
  
• National Advertising Outlook for 2004, U.S.

• Worldwide Advertising Growth: 1990-2004
  
  
• Advertising Spending by Top 10 Advertisers 2002-2003, U.S.
  
  
• Average Time Spent Viewing Television per TV Home per Day, U.S.: Selected Years, 1970-2003
  
  
• Cable and Pay TV Revenue and Expenses, U.S.: 2001-2002
  
  
• Largest Entertainment & Media Industry Mergers 1985 to Early 2004
  
  
• Radio and Television Broadcasting Services-Finances, U.S.: 2000-2002
  
  
• Top Global Media and Entertainment Companies: 2003
  
  
• Top 10 Audit Bureau of Circulation Surveyed Magazines, based on Total Paid Circulation, U.S.: 2001-June 2003
  
  
• Top 25 Audit Bureau Circulation Surveyed Magazines, based on Total Circulation Revenues, U.S.: 2002
  
  
• Daily Newspaper Circulation, U.S.: Selected Years, 1965-2003
  
  
• Online Advertising Summary, U.S. 2002-2003