| A Short Advertising & Branding Industry Glossary | i |
| Introduction | 1 |
| How To Use This Book | 3 |
| Chapter 1: Major Trends Affecting the Advertising & Branding Industry | 7 |
| 1) Introduction to the Advertising and Branding Industry | 7 |
| 2) Media Consolidation and Globalization | 11 |
| 3) Online Advertising Becomes Targeted, Nears 17% of Total U.S. Advertising Market | 12 |
| 4) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention | 14 |
| 5) Targeted Online Advertising and Social Network Advertising Boost Revenues | 14 |
| 6) Google Dominates Online Video Advertising | 15 |
| 7) Broadband Market Nears 1 Billion Users | 15 |
| 8) Television Attempts to Evolve to Face New Challenges | 16 |
| 9) DVR Market Evolves/Time-Shifting Hurts Advertisers | 18 |
| 10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge | 19 |
| 11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar | 21 |
| 12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated | 21 |
| 13) Newspapers and Magazines Face Difficult Times | 23 |
| 14) Billboards Go Digital | 24 |
| 15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions | 25 |
| 16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly | 26 |
| 17) Private Label Brands Boom | 28 |
| 18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers | 28 |
| 19) Hispanic Market Gets Growing Advertising and Marketing Focus | 29 |
| 20) Ad Market in China Booms | 30 |
| Chapter 2: Advertising Industry Statistics | 31 |
| Advertising & Branding Industry Overview | 32 |
| Comparative Global Advertisement Revenue Figures by Type, 2006 & 2011 | 33 |
| Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2005-2009 | 34 |
| Annual U.S. Newspaper Advertising Expenditures: 1990-2010 | 35 |
| Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2005-2009 | 36 |
| Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2009-2010 | 37 |
| U.S. Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2010 | 39 |
| Top 50 Magazine Advertisers, U.S., by Rate Card Reported Spending: 2010 | 40 |
| Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2006-2009 | 41 |
| Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2006-2009 | 42 |
| Top 10 U.S. Web Parent Companies, Home & Work: February 2011 | 43 |
| Top 10 Global Web Parent Companies, Home & Work: January 2011 | 44 |
| Chapter 3: Advertising & Branding Industry Contacts | |
| Addresses, Telephone Numbers and Internet Sites | 45 |
| Chapter 4: THE ADVERTISING 400: | |
| Who They Are and How They Were Chosen | 71 |
| Industry List, With Codes | 72 |
| Index of Rankings Within Industry Groups | 73 |
| (The firms grouped by industry, and ranked by sales and profits) | |
| Alphabetical Index | 83 |
| Index of U.S. Headquarters Location by State | 86 |
| Index of Non-U.S. Headquarters Location by Country | 90 |
| Index by Regions of the U.S. Where the Firms Have Locations | 91 |
| Index by Firms with International Operations | 101 |
| Individual Profiles on each of THE ADVERTISING 400 | 105 |
| Additional Indexes | |
| Index of Hot Spots for Advancement for Women/Minorities | 498 |
| Index by Subsidiaries, Brand Names and Affiliations | 500 |