| Sports Industry Overview |
| | | | | |
| | Amount | Units | Year | Source |
| Estimated Size of the Entire Sports Industry, US | 410.6 | Bil. US$ | 2009 | PRE |
| Annual Company Spending for Sports Advertising, US | 30 | Bil. US$ | 2009 | PRE |
| Major League Baseball (MLB) |
| MLB League Revenue | 6.2 | Bil. US$ | 2009 | PRE |
| Overall Operating Income | 501 | Mil. US$ | 2008 | Forbes |
| Number of MLB Teams | 30 | Teams | 2009 | MLB |
| Average MLB Game Attendance (162 Game Season) | 32,516 | Spectators | 2008 | ESPN |
| Average MLB Team Value | 482 | Mil. US$ | 2008 | Forbes |
| National Football League (NFL) |
| NFL League Revenue | 6.0 | Bil. US$ | 2009 | PRE |
| Overall Operating Income | 790 | Mil. US$ | 2008 | Forbes |
| Number of NFL Teams | 32 | Teams | 2009 | NFL |
| Average NFL Game Attendance (16 Game Season) | 68,034 | Spectators | 2008 | ESPN |
| Average NFL Team Value | 1.0 | Mil. US$ | 2008 | Forbes |
| National Basketball Association |
| NBA League Revenue (Basketball Related Income) | 3.2 | Bil. US$ | 2008/09 | PRE |
| Overall Operating Income | 318 | Mil. US$ | 2007/08 | Forbes |
| Total Value of Media Contracts | 7.4 | Bil. US $ | 2008/09-15/16 | Forbes |
| Number of NBA Teams | 30 | Teams | 2008/09 | NBA |
| Average NBA Game Attendance (82 Game Season) | 17,497 | Spectators | 2007/08 | ESPN |
| Average NBA Team Value | 379 | Mil. US$ | 2007/08 | Forbes |
| National Hockey League |
| NHL League Revenue | 2.4 | Bil. US$ | 2008/09 | PRE |
| Overall Operating Income | 141 | Mil. US$ | 2007/08 | Forbes |
| Number of NHL Teams | 30 | Teams | 2008/09 | NHL |
| Average NHL Game Attendance (82 Game Season) | 17,476 | Spectators | 2008/09 | ESPN |
| Average NHL Team Value | 220 | Mil. US$ | 2007/08 | Forbes |
Sporting Equipment Sales |
| Revenues, U.S. Sporting Goods Manufacturers.* | 66.3 | Bil. US$ | 2008 | SGMA |
| Retail Sporting Equipment Sales | 42 | Bil. US$ | 2009 | PRE |
| Other Sports Industry Revenue |
| Other Spectator Sports Leagues | 3.3 | Bil. US$ | 2009 | PRE |
| Horse Racing | 8 | Bil. US$ | 2009 | PRE |
| Golf Courses | 19.5 | Bil. US$ | 2009 | PRE |
| Fitness & Recreational Centers | 20 | Bil. US$ | 2009 | PRE |
| Other Amusement & Recreation | 19 | Bil. US$ | 2009 | PRE |
| Other Revenues Associated With U.S. Sports Industry** | 165 | Bil. US$ | 2009 | PRE |
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| * Includes sporting goods equipment, sports apparel, fitness equipment, recreational transport equipment and athletic footwear.
** All other revenues, including peripheral revenue such as sports-related publishing, facility construction, food service, licensing, sponsorships, travel, gambling, etc., estimated at 38.95% of all sports revenue. |
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| Source: Plunkett Research, Ltd. Copyright© 2009, All Rights Reserved |
| Plunkett's Sports Industry Almanac 2010 |