| A Short E-Commerce & Internet Industry Glossary | i |
| Introduction | 1 |
| How To Use This Book | 3 |
| Chapter 1: Major Trends Affecting the E-Commerce & Internet Industry | 7 |
| 1) Introduction to the E-Commerce & Internet Industry | 7 |
| 2) Booking Travel Over the Internet Continues Rapid Growth | 10 |
| 3) Apples iPod Revitalizes the Music Industry | 11 |
| 4) Internet Film Content Explodes | 13 |
| 5) User Generated Content, Social Media, Video, Blogs and Wikis Abound | 15 |
| 6) Tagging Takes Hold | 16 |
| 7) Ajax Enables New Services | 16 |
| 8) Car Purchasers Turn to the Internet in Droves | 17 |
| 9) Health Information Research Remains a Leading Use of the Internet | 18 |
| 10) Yahoo!, eBay and Amazon Create New Ways of Retailing | 19 |
| 11) Bricks, Clicks and Catalogs Create Synergies While Online Sales Boom | 21 |
| 12) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market | 22 |
| 13) Banks See Growth in Online Services | 24 |
| 14) Insurance Direct Selling and E-Commerce Grows | 25 |
| 15) Wi-Fi Accelerates | 27 |
| 16) WiMAX Extends Wireless Range Far Beyond Wi-Fi | 28 |
| 17) Last Mile Challenges Tumble; Mass Broadband Markets Emerge | 28 |
| 18) Fiber-to-the-Home Gains Traction | 29 |
| 19) Services Available via Ultra-High-Speed Broadband are Imaginative, Futuristic | 30 |
| 20) U.S. Broadband Connections Rank Behind Other Nations | 31 |
| 21) VOIP Use Soars and Threatens to Revolutionize Telecom | 31 |
| 22) Telecommunications Move Online Including Unified Communications, Telepresence | 32 |
| 23) New Dual Mode Handsets Switch from Cellular to Wi-Fi | 33 |
| 24) Security Needs Flourish/Firefox Grows | 34 |
| 25) U.S. E-Commerce Companies Expand Overseas, China to Become Worlds Largest Online Market | 35 |
| Chapter 2: E-Commerce & Internet Industry Statistics | 37 |
| E-Commerce & Internet Business Overview | 38 |
| Estimated Quarterly U.S. Retail Sales, Total & E-Commerce: 1st Quarter 2001-3rd Quarter 2007 | 39 |
| Revenues Associated with the U.S. E-Commerce Industry: 2006-2007 | 40 |
| Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006 | 41 |
| Internet Service Providers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006 | 42 |
| World Internet Usage & Population Statistics: 2007 | 43 |
| Internet Access Technologies Compared | 44 |
| Number of Business & Residential High Speed Internet Lines, U.S.: 2000-2006 | 45 |
| Number of Residential High Speed Internet Lines, U.S.: 2000-2006 | 46 |
| Percent of Broadband Adoption Across Population Subgroups: 2005-2007 | 47 |
| Demographics of Internet Users by Sex, Age, Race, Geography, Income & Education: February/March 2007 | 48 |
| Most Common Internet Activities, U.S. | 49 |
| Most Common Daily Internet Activities, U.S. | 50 |
| U.S. Internet Statistics & Top Sites, Home: December 2007 | 51 |
| U.S. Internet Statistics & Top Sites, Work: December 2007 | 52 |
| Top 25 Companies and Top 10 Brands Online at Home & Work by Unique Audience & Time Spent: December 2007 | 53 |
| Top 20 Websites, U.S.: December 2007 | 54 |
| Top 20 E-Commerce Sites, U.S.: January 2008 | 55 |
| Internet Advertising Figures: 2000-2007 | 56 |
| Weekly Internet Advertising Statistics by Industry, Company & Genre | 57 |
| Leading Search Engines, U.S.: December 2007 | 58 |
| eBay Quarterly Statistics: 2003-2007 | 59 |
| Chapter 3: Important E-Commerce & Internet Industry Contacts | 61 |
| Addresses, Telephone Numbers and World Wide Web Sites | |
| Chapter 4: THE E-COMMERCE 450: | |
| Who They Are and How They Were Chosen | 83 |
| Industry List, With Codes | 84 |
| Index of Rankings Within Industry Groups | 86 |
| Alphabetical Index | 97 |
| Index of Headquarters Location by U.S. State | 101 |
| Index of Non-U.S. Headquarters Location by Country | 105 |
| Index by Regions of the U.S. Where the Firms Have Locations | 106 |
| Index by Firms with Operations Outside the U.S. | 117 |
| Individual Profiles on each of THE E-COMMERCE 450 | 121 |
| Additional Indexes | |
| Index of Hot Spots for Advancement for Women/Minorities | 564 |
| Index of Subsidiaries, Brand Names and Selected Affiliations | 566 |