| A Short Sports Industry Glossary | i |
| Introduction | 1 |
| How To Use This Book | 3 |
| Chapter 1: Major Trends in the Sports Industry | 7 |
| 1) Introduction to the Sports Industry | 7 |
| 2) NFL: The Biggest Money in U.S. Sports | 9 |
| 3) Revenue Sharing Boosts Major League Baseball | 10 |
| 4) NBA Lacks Revenue Sharing/Announces NBA China | 11 |
| 5) Canadian Hockey Teams Soar Thanks to the Weak Dollar | 12 |
| 6) NASCAR Weathers Rising Costs | 13 |
| 7) Lucrative Television Rights Bring in Big Bucks | 13 |
| 8) World Soccer Faces Trouble Due to Lack of Parity/MLS Sees Modest Growth | 14 |
| 9) NCAA Sports Are Big Business | 15 |
| 10) Golf Tournament Sponsorships Go for Big Bucks | 15 |
| 11) Fantasy Sports Take Off, Creating $500 Million in Revenues Online | 16 |
| 12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages | 16 |
| 13) Lacrosse May Be the Fastest-Growing Team Sport in America | 18 |
| 14) Sports Agents Become Indispensable | 18 |
| 15) New Platforms Revolutionize Electronic Games | 19 |
| 16) �Cell� Chip Technology Sizzles in PS3 | 21 |
| 17) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants | 22 |
| 18) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel | 22 |
| 19) Athletic Footwear Draws Big Names from Athletes to Designers | 22 |
| 20) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China | 23 |
| 21) Exercise Apparel Sales Boom | 23 |
| 22) Nanotechnology Has a Growing Role in Sports Equipment | 24 |
| 23) High-Tech, Nanotech and Smart Fabrics Proliferate | 24 |
| Chapter 2: Sports Industry Statistics | 27 |
| Sports Industry Overview | 28 |
| Selected U.S. Sports Industry Revenues: 1999-2006 | 29 |
| Sports Industry Expenses & Sources of Revenue, U.S.: 2004-2006 | 30 |
| U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2004-2006 | 31 |
| Wholesale Value of Annual Manufacturers' Shipments of Sporting Goods, U.S.: 2006-2007 | 32 |
| Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 1998-2006 | 36 |
| Exports of Sporting & Athletic Equipment, U.S.: 2001-2007 | 37 |
| Imports of Sporting & Athletic Equipment, U.S.: 2001-2007 | 38 |
| Overview of the Media Contracts of the Four Big Sports | 39 |
| Sports Participation Trends, U.S.: 2000-2007 | 40 |
| Sports Industry Employment by Business Type, U.S.: 2002-2007 | 43 |
| Chapter 3: Important Sports Industry Contacts | 45 |
| Addresses, Telephone Numbers and Internet Sites | |
| Chapter 4: THE SPORTS 350: | |
| Who They Are and How They Were Chosen | 69 |
| Industry List, With Codes | 70 |
| Index of Rankings Within Industry Groups | 72 |
| Alphabetical Index | 81 |
| Index of Headquarters Location by U.S. State | 84 |
| Index of Non-U.S. Headquarters Location by Country | 88 |
| Index by Regions of the U.S. Where the Firms Have Locations | 89 |
| Index by Firms with Operations Outside the U.S. | 95 |
| Individual Profiles on each of THE SPORTS 350 | 97 |
| Additional Indexes | |
| Index of Hot Spots for Advancement for Women/Minorities | 464 |
| Index of Subsidiaries, Brand Names and Selected Affiliations | 466 |